Shantanu Upadhyay
Contributor
- Joined
- 7 Jan 2018
- Messages
- 1,030
- Reaction score
- 1,671
Undoubtedly star sports network is being mismanaged.
Absolutely... Gautham Thakar the bloody a***ole and his team ruined itUndoubtedly star sports network is being mismanaged.
This is exactly what we are seeing with Star in the sports genre and Sony in the Hindi movies genre. No matter how much we talk about their mishandling of the schedules, it is not having any results.
The opposite is the case for Star in Hindi movies and Sony in sports, where they actively listen to viewers on social media and show a variety of programming on their channels of all sorts. Star Gold and co. as well as SPSN in sports have been busy bringing new shows and events. But Star Sports so far has refused to budge from cricket and Sony Max has refused to cut down on showing South movies. After a point what can we do? It will ultimately bring the discussion back to the same place.
Me everytime I heard some weird lecture on Star Sports and how mainstream sports like F1, Wimbledon are niche. Growing up even saw pool air on this same Star Sports. Nothing could be more these. For individuals like these we do not flourish in any other sports.
Waiting for the day when someone lectures how our national sports hockey is niche. So select few match should air.
Just because you don't have personal understanding of these events. Doesn't make these niche. If these are so niche. Why did broadcaster buy the rights? You wouldn't accept flaws in the broadcaster. Fine, don't waste my time. Acquisition of smaller viewership are small as well. Somehow Star always does us favour. While Sony and Viacom. Heck, even Discovery buys rights without it's fanboys making much fuss.
Okay, why is IPL airing on a niche channel Star Sports Select 1 HD? Why is football being aired in SD on Star Sports 3 a less priced channel when ₹19 Star Sports 2 HD has free slots available for live coverage? Giving 2 hours slot to a live game doesn't hurt much. It will instead encourage fans to buy Star Sports 2 HD worth ₹19 along with Star Sports Select 2 HD priced ₹9. Win win situation for both Star and fans.Bro, be more receptive to facts.... I did not give lecture but shared details what is present strategy of both networks and what r limitations or scope in both cases. Niche means having comparatively lesser audience. Plz understand the days u saw all sports on star sports is impossible to return, those days content cost was far less and so was competition thus it was economically viable to sustain such a channel.
Broadcasters buy rights of mass as well as niche sports but content strategy across linear or OTT platforms is designed keeping in mind how investments can b recovered and profits generated. Please do not compare sony, discovery with star sports as they have widely apart sports investments hence require different planning to recover it
Okay, why is IPL airing on a niche channel Star Sports Select 1 HD? Why is football being aired in SD on Star Sports 3 a less priced channel when ₹19 Star Sports 2 HD has free slots available for live coverage? Giving 2 hours slot to a live game doesn't hurt much. It will instead encourage fans to buy Star Sports 2 HD worth ₹19 along with Star Sports Select 2 HD priced ₹9. Win win situation for both Star and fans.