Sports Channels in India (Current & Upcoming) - Broadcast Rights, General Discussion, News & Updates

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Should Sports Networks have Regional Channels?


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Yesterday, I caught SunTV during 8pm-9pm slot. Didn't see many big brands ads in this slot. Not even major toothpaste and soap brands. Vicks and TicTac are the only popular brands I saw. Rest are mostly local brands.

I also wonder if channels show ads for free just to show that they are a channel sought after by big brands.
Sshhh.... don't say that to sports fan who thinks regional market are the future. All I see in these channels are dubbed national ads. Not one local ad. Channels employees are fulfilling self interest.
 
Seen promo that "African T10" live on Sony Sports.
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Does Viacom buys rights of sporting events because they have the money and they can buy anything? Is this not a business for profit? This is like setting up a gym at house and not exercising. Mark my words. Streaming IPL next season is gonna be a nightmare.
 
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