Sports Channels in India (Current & Upcoming) - Broadcast Rights, General Discussion, News & Updates

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Should Sports Networks have Regional Channels?


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Ind vs Aus T20I on Sports 18

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Time to use this logos as it actually looks good.
 
Never seen any more shameless broadcaster than Star Sports. They offer interactive features only when some rival like JioCinema has streaming rights of events. Even while streaming on Hotstar. You can't watch key moments. People who have work can't watch full 8 hours of ODI match. They enjoy match by watching bits. They have made cricket unemployed person's game.

Highlights Package is available on Disney+Hotstar which includes all the key moments of the match and duration is just 10 or 15 minutes

About ur point of them not providing interactive feature on the Linear/TV feed for current World Cup well there may be some other reason for the same but long before Jio Cinema or Sony, Star Sports had started providing interactive features for not only big events but even bilateral series on its sports channels via DTH operators

These days all broadcasters r weighing in to cut down on excessive spending or realign allocation of funds done for different sports events on broadcasting / acquiring sports events .....so basically within the latter part too they would try to focus on spending more on what is necessary to upgrade viewing experience for larger target audience via relevant platform so right now they know that those wanting to use interactive features will largely be the younger or middle age audience who mostly would want to access such features via OTT/Digital mode hence they would have not provided the same on their Sports TV Channels......during IPL Disney-Star had no option but to give these features on its Star Sports TV Channels so as to attract OTT audience towards it.

Jio/Viacom18 is adopting the same strategy as it did in telecom sector which is to spend more to provide freebies + max content to viewers ....in TV segment largely this is currently restricted to sports genre while in OTT there is an effort to cater to wider audience thus getting content from across genres on Jio Cinema platform, no doubt competitors will find it extremely tough to match up to Jio/Viacom18 business strategy hence we should not just draw comparisons with regard to this
 
Highlights Package is available on Disney+Hotstar which includes all the key moments of the match and duration is just 10 or 15 minutes

About ur point of them not providing interactive feature on the Linear/TV feed for current World Cup well there may be some other reason for the same but long before Jio Cinema or Sony, Star Sports had started providing interactive features for not only big events but even bilateral series on its sports channels via DTH operators

These days all broadcasters r weighing in to cut down on excessive spending or realign allocation of funds done for different sports events on broadcasting / acquiring sports events .....so basically within the latter part too they would try to focus on spending more on what is necessary to upgrade viewing experience for larger target audience via relevant platform so right now they know that those wanting to use interactive features will largely be the younger or middle age audience who mostly would want to access such features via OTT/Digital mode hence they would have not provided the same on their Sports TV Channels......during IPL Disney-Star had no option but to give these features on its Star Sports TV Channels so as to attract OTT audience towards it.

Jio/Viacom18 is adopting the same strategy as it did in telecom sector which is to spend more to provide freebies + max content to viewers ....in TV segment largely this is currently restricted to sports genre while in OTT there is an effort to cater to wider audience thus getting content from across genres on Jio Cinema platform, no doubt competitors will find it extremely tough to match up to Jio/Viacom18 business strategy hence we should not just draw comparisons with regard to this
Highlight package is available after the match.
 
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