Dileep Kumar
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MUMBAI: Chennai-based TRAC Media, a subsidiary of SRM Group that runs SRM University, is all set to commercially launch its second Tamil GEC Vendhar TV on 24 August.
The Tamil GEC will be available on cable through Arasu Cable and SCV as well as on direct-to-home (DTH) platforms Airtel Digital TV and Videocon d2h.
The channel will also be available in other countries including Singapore, Malaysia, Saudi Arabia, Kuwait and the UAE.
This will be the second Tamil GEC from SRM Group which owns and operates a Tamil GEC Puthu Yugam and news channel Puthiya Thalaimurai under a separate company called New Generation Media.
Puthu Yugam was launched last year in October.
The Tamil GEC space is currently dominated by Sun TV which commands the lion’s share of viewership and ad revenue.
The market also has a presence of other players like Vijay TV, Jaya TV and Zee Tamizh.
Vendhar TV will offer a mix of news and entertainment content including serials, talk shows, movies, music, events and reality shows.
The channel will also keep viewers well informed with half-an-hour news telecasts three times a day.
Targeting all age groups, the channel will offer an array of programmes ranging from daily soaps, reality game shows, talk shows, cookery, healthcare, devotional and adventure in addition to innovative game shows exclusively for children.
Besides media, SRM Group has interests in education, hospital, transport, power, hotels, cement and technology.
“Staying true to our motto, ‘There is a bit of everything for everybody’, Vendhar TV has taken extreme measures to cater to all age-groups and gender markets by adapting extensive research modules and absolute quality control over all of its content,” said SRM University Chancellor Dr Paarivendhar better known as TR Pachamuthu.
“Not compromising on quality for quantity amid competition in the industry, Vendhar TV will bring wholesome family entertainment, ensuring innovation and quality in every aspect of its production that is built around ethical values,” he added.
“We assure Vendhar TV will deliver the newest in terms of content and quality. It will always strive to satisfy the masses, and undoubtedly thrive in its quest to become one among your family, as a friend, as an entertainer, and always, as a pioneer in giving you the best that can ever be in entertainment,” said Vendhar TV MD Ravi Pachamoothoo.
Starting from breakfast shows like ‘Putham Puthu Kaalai’, the channel will offer a bouquet of shows including ‘Bharathi Kannama’, a family entertainer serial set in Coimbatore; an innovative theme in the form of ‘Mudivalla Aarambam’ which will kick off with stories beginning from the climax of a popular movie; ‘Saa Boo Three’, a kids game show; ‘Iruvar’ showcasing identical twins; ‘Vendhar Veetu Kalyanam’ solemnising the marriage of the winning couples of the contest with Rs 10 lakh (Rs 1 million) financial back-up; ‘Ninaithaalae Inikkum’, a talk show hosted by actress Kushbhoo; and a thriller ‘Dhik Dhik Dhik’ to keep the viewers entertained.
SRM Group's second Tamil GEC Vendhar TV to launch on 24 Aug | TelevisionPost.com
Vendhar-TV logo:-http://postimg.cc/image/6elhp2ndp/
The Tamil GEC will be available on cable through Arasu Cable and SCV as well as on direct-to-home (DTH) platforms Airtel Digital TV and Videocon d2h.
The channel will also be available in other countries including Singapore, Malaysia, Saudi Arabia, Kuwait and the UAE.
This will be the second Tamil GEC from SRM Group which owns and operates a Tamil GEC Puthu Yugam and news channel Puthiya Thalaimurai under a separate company called New Generation Media.
Puthu Yugam was launched last year in October.
The Tamil GEC space is currently dominated by Sun TV which commands the lion’s share of viewership and ad revenue.
The market also has a presence of other players like Vijay TV, Jaya TV and Zee Tamizh.
Vendhar TV will offer a mix of news and entertainment content including serials, talk shows, movies, music, events and reality shows.
The channel will also keep viewers well informed with half-an-hour news telecasts three times a day.
Targeting all age groups, the channel will offer an array of programmes ranging from daily soaps, reality game shows, talk shows, cookery, healthcare, devotional and adventure in addition to innovative game shows exclusively for children.
Besides media, SRM Group has interests in education, hospital, transport, power, hotels, cement and technology.
“Staying true to our motto, ‘There is a bit of everything for everybody’, Vendhar TV has taken extreme measures to cater to all age-groups and gender markets by adapting extensive research modules and absolute quality control over all of its content,” said SRM University Chancellor Dr Paarivendhar better known as TR Pachamuthu.
“Not compromising on quality for quantity amid competition in the industry, Vendhar TV will bring wholesome family entertainment, ensuring innovation and quality in every aspect of its production that is built around ethical values,” he added.
“We assure Vendhar TV will deliver the newest in terms of content and quality. It will always strive to satisfy the masses, and undoubtedly thrive in its quest to become one among your family, as a friend, as an entertainer, and always, as a pioneer in giving you the best that can ever be in entertainment,” said Vendhar TV MD Ravi Pachamoothoo.
Starting from breakfast shows like ‘Putham Puthu Kaalai’, the channel will offer a bouquet of shows including ‘Bharathi Kannama’, a family entertainer serial set in Coimbatore; an innovative theme in the form of ‘Mudivalla Aarambam’ which will kick off with stories beginning from the climax of a popular movie; ‘Saa Boo Three’, a kids game show; ‘Iruvar’ showcasing identical twins; ‘Vendhar Veetu Kalyanam’ solemnising the marriage of the winning couples of the contest with Rs 10 lakh (Rs 1 million) financial back-up; ‘Ninaithaalae Inikkum’, a talk show hosted by actress Kushbhoo; and a thriller ‘Dhik Dhik Dhik’ to keep the viewers entertained.
SRM Group's second Tamil GEC Vendhar TV to launch on 24 Aug | TelevisionPost.com
Vendhar-TV logo:-http://postimg.cc/image/6elhp2ndp/
