in international market pay channels dont show much adds as its a pay channel a premium channel.....but in india channel operators were taking un due advantage...this has changed as govt has asked pay channels too reduce pricing of their channels and plus people can select and pay for channels which they want too watch...that has changed the scenario....now channel operators know its better too close down channels or turn them in too fta too take advantage of advertisements....star sports first is such initiative....i a year or 2 u will see many premium channels would turn in fta channels