Star India - Viacom18 Merger Completed

[Aryan Patil]

Why they are treating Maharashtra under Hindi Market.

True, Star Plus is not even in top 5 and they're treating MH/GOA as hindi market

 

[daydreamer18]

True, Star Plus is not even in top 5 and they're treating MH/GOA as hindi market

Bangla too

 

[Rajpatil98]

Why they are treating Maharashtra under Hindi Market.

Because a significant portion of viewership for hindi channels comes from MH, 3 out of the top five channels in the state are hindi channels, Star Plus, Sony SAB & Goldmines. Even Colors performs well in MH as i have often seen BB hindi among the top reality shows in the state.

Plus you should know that BARC has divided india into two groups, Hindi and non Hindi markets. The non Hindi market primarily refers to the southern region while most of india, except the South is considered part of the Hindi market (for BARC). This is because Hindi channels attract significant viewership from these states even though the northeast generally doesnt speak Hindi. Despite this BARC still classifies it as part of the Hindi market.

True, Star Plus is not even in top 5 and they're treating MH/GOA as hindi market

Are you sure Star Plus is not in the top five channels in MH?? Go check BARC's official website, its literally the No. 4 channel.

Bangla too

In WB Hindi channels also receive significant viewership. Although they dont enter the top five as often, they still have a substantial audience in the state.

 

[Aksgr]

Jiostar predicts over 572 Million $ just from ad revenue in 2025 IPL , just to compare it with the 2nd largest Media house in India. Zeel 2024 overall revenue was around 1Billion $.

This is why people fear

 

[Rajpatil98]

Star plus is promoting colors tv's show. Finally iconic rivalary ended.

View this content on Instagram

View this content on Instagram

 

[Aksgr]

https://www.livemint.com/industry/media/jiostar-layoffs-reliance-disney-merger-overlapping-roles-workforce-reduction-severance-package-jiohotstar-11741171292092.html

 

[PowerStar]

According to Article they Have layedoff workforce from Colors Kannada and Colors Bangla......
Most likely they have removed the Movie Channel Employees from both Channels

 

[Aksgr]

According to Article they Have layedoff workforce from Colors Kannada and Colors Bangla......
Most likely they have removed the Movie Channel Employees from both Channels

i was hearing around 15 people were being layed off ,this was last year.

 

[PowerStar]

i was hearing around 15 people were being layed off ,this was last year.

If they are laying so many from Good Perfoming Channel then what's a need of Increasing channel Price to 29Rs.

 

[daydreamer18]

According to Article they Have layedoff workforce from Colors Kannada and Colors Bangla......
Most likely they have removed the Movie Channel Employees from both Channels

Most of the employees are entry level as per article