Star Movies celebrates ‘Forever Bond’ next month

26 May 2011
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MUMBAI: Star Movies celebrates the 007 series with ‘Forever Bond’, a month long festival of action packed James Bond movies featuring the oldest classics to the newest blockbusters in July every night at 11 pm.

To add flavour, the channel is running a contest for viewers to play Bond and win prizes. To Play Bond or to participate in the Mission 007 contest, viewers have to look out for the 4 digit code that will be flashed during the movie.

Viewers can also head to Hard Rock Cafe next month to enjoy a new menu of special Bond martinis especially made for the festival. Bartenders will dance in YMCA style to a popular James Bond track.

Star Movies brings to its viewers digital innovations. There will be interactive Bond banners on popular websites like Yahoo Movies, Rediff and and enter into a live site to capture gaming experience where you can turn your mobile into a lethal weapon and destroy the webpage.

Star India GM, senior VP, English channels Saurabh Yagnik says, "Star Movies is a Hollywood Expert and a leading destination for the biggest Hollywood blockbusters in India. We celebrate the spirit of the Hollywood heroes and are committed to growing the consumption of Hollywood movies here. We are proud to present a ground-breaking, modern and captivating campaign, called ‘Forever Bond’, that will not just allow audiences to be a part of this festival, but give each of them an opportunity to relive the entire Bond experience. In the past, all James Bond movies have been well received on our channel and our ratings have soared tremendously during these screenings. Hence, packaging the best of BOND for audiences is a delight and we are confident it would be a raging success for the channel. With an aim to enhance experiences beyond television, we are certain to capture the share of heart of the audiences across the country."
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