Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
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MUMBAI:Indian TV viewers have
been exposed to a variety of singing talent hunts over the years.
You have had the Sa Re Ga Ma,and
Lil Champs,Antakshri,Indian Idol,
Fame Gurukul,
Star Voice of India – among a plethora of
others. Some did well for a while; some did
not even last a second season. And there is talk
of the singing TV format suffering courtesy TV
viewer fatigue.
But that has not deterred Hindi general
entertainment channel (GEC) leader Star Plus
from taking another stab at the singing talent
hunt genre through a soon to be launched
show India’s Raw Star.
The fact that it is working with arguably India’s
most popular youth icon singer and music
composer Yo Yo Honey Singh to unearth
singing talent is probably giving it the much
needed confidence. Honey Singh has more than
23.5 million likes on Facebook, 542,000
followers on Twitter. The India’s Raw Star
audition promo on You Tube got more than
1.78 million views.
When he posted a comment on Facebook about
filming for the first episode of India’s Raw Star
on 12 August, he got 46,000 likes, and around
4,500 comments from his fans. Said he in the
comment: “.just got packed up from Rawstar
episode 1 shoot, doing Indian television ain't
no joke. Big respect to all my brothers &
sisters who run this industry. Blood n sweat.”
Over the past couple of months, Star Plus’
creative team encouraged interested
participants to upload their singing videos to
the Star Plus India’s Raw Star website and to
the mobile app. Hundreds of thousands of
wannabe singers from all over the world did
the needful; and the entries were personally
scanned by both Honey Singh and his creative
team.
The channel is now working on a roll out plan
for the two hour Sunday show that is slated to
premier on 24 August at 7 pm. Yo Yo Honey
Singh has been going on whistle stop ground
promotions across the country over the past
month. This will mostly increase in the run up
to India’s Raw Star first episode telecast
What differentiates India’s Raw Star from
others of its ilk is the fact that there is a focus
on encouraging original fare from new talent.
Participants will belt out popular Bollywood
fare when required; in addition to that they
will have to perform their own compositions
and music as part of the singing rounds. “The
idea is to find he ultimate performing artist
who can create his own inimitable style of
singing and is an all round performer
irrespective of the language or the music
genre,” Singh has said to creative close to the
show.
Singh, on his part, will act as a friend, mentor
and guide to the 10 finalists artistes who will
compete against each other to wear the Raw
Star crown .
Production is in the able hands of singing
talent show innovator and veteran Gajendra
Singh and his team at Sai Baba Productions.
Singh points out that the show format has
been designed in a way that audiences get the
feel of a live music concert while sitting in the
comfort of their living rooms.
“We are looking at creating the first ever
reality show in India sans playback singing but
original voice recording," says Star Plus
general manager Gaurav Banerjee.
Banerjee has roped in international stage
director and choreographer Michael Schwandt
to push choreography and dance moves up a
notch. Schwandt has choreographed the high
energy performances of Lady Gaga, Katy Perry,
David Guetta, Kelly Rowland, and Flo Rida.
Award winning recording engineer and music
producer Ashish Manchanda has been hired to
look after sound.
Star India VP programming Ashish Golwalkar is
convinced about the show gaining traction.
"We were looking at the kind of audiences
which are active on digital. It was again a
learning experience for me after having done
so many reality shows in the past. Voice was
what mattered here."
He further reveals that another difference with
India’s Raw Star is that there is going to be no
elimination factor at all for the few few weeks.
Banerjee adds that the show is part of its
strategy to get younger people to sample the
Star Plus channel, and in the process attract
advertisers and sponsors targeting that
audience. It has got some luck on that score
The channel has got on board Karbonn
smartphones as the title sponsor and Maruti
Suzuki swift as the co powered by sponsor.
Ormax Media’s Shailesh Kapoor wrote in a
column on a trade website recently that “given
their overall dominance, Star Plus’ non-fiction
record in recent years has bordered on being
embarrassing. But they now have solid
ammunition at their disposal: Yo Yo Honey
Singh the TV star who can give a 63 per cent
jump in ratings of a long-running show
(Comedy Nights with Kapil saw a spike in
ratings in the episode that featured Honey
Singh last month) Ironically then, the Comedy
Nights ratings would have probably led to
more celebrations at Star than at Colors.”
Will the Star Plus be celebrating 14 weeks
from now when India’s Raw Star finale will be
telecast? Punters are betting that Yo Yo Honey
Singh will do the trick and break its recent
non-fiction jinx. http://www.indiantelevision.com/television/tv-channels/gecs/star-plus-gets-raw-with-yo-yo-honey-singh-140814
been exposed to a variety of singing talent hunts over the years.
You have had the Sa Re Ga Ma,and
Lil Champs,Antakshri,Indian Idol,
Fame Gurukul,
Star Voice of India – among a plethora of
others. Some did well for a while; some did
not even last a second season. And there is talk
of the singing TV format suffering courtesy TV
viewer fatigue.
But that has not deterred Hindi general
entertainment channel (GEC) leader Star Plus
from taking another stab at the singing talent
hunt genre through a soon to be launched
show India’s Raw Star.
The fact that it is working with arguably India’s
most popular youth icon singer and music
composer Yo Yo Honey Singh to unearth
singing talent is probably giving it the much
needed confidence. Honey Singh has more than
23.5 million likes on Facebook, 542,000
followers on Twitter. The India’s Raw Star
audition promo on You Tube got more than
1.78 million views.
When he posted a comment on Facebook about
filming for the first episode of India’s Raw Star
on 12 August, he got 46,000 likes, and around
4,500 comments from his fans. Said he in the
comment: “.just got packed up from Rawstar
episode 1 shoot, doing Indian television ain't
no joke. Big respect to all my brothers &
sisters who run this industry. Blood n sweat.”
Over the past couple of months, Star Plus’
creative team encouraged interested
participants to upload their singing videos to
the Star Plus India’s Raw Star website and to
the mobile app. Hundreds of thousands of
wannabe singers from all over the world did
the needful; and the entries were personally
scanned by both Honey Singh and his creative
team.
The channel is now working on a roll out plan
for the two hour Sunday show that is slated to
premier on 24 August at 7 pm. Yo Yo Honey
Singh has been going on whistle stop ground
promotions across the country over the past
month. This will mostly increase in the run up
to India’s Raw Star first episode telecast
What differentiates India’s Raw Star from
others of its ilk is the fact that there is a focus
on encouraging original fare from new talent.
Participants will belt out popular Bollywood
fare when required; in addition to that they
will have to perform their own compositions
and music as part of the singing rounds. “The
idea is to find he ultimate performing artist
who can create his own inimitable style of
singing and is an all round performer
irrespective of the language or the music
genre,” Singh has said to creative close to the
show.
Singh, on his part, will act as a friend, mentor
and guide to the 10 finalists artistes who will
compete against each other to wear the Raw
Star crown .
Production is in the able hands of singing
talent show innovator and veteran Gajendra
Singh and his team at Sai Baba Productions.
Singh points out that the show format has
been designed in a way that audiences get the
feel of a live music concert while sitting in the
comfort of their living rooms.
“We are looking at creating the first ever
reality show in India sans playback singing but
original voice recording," says Star Plus
general manager Gaurav Banerjee.
Banerjee has roped in international stage
director and choreographer Michael Schwandt
to push choreography and dance moves up a
notch. Schwandt has choreographed the high
energy performances of Lady Gaga, Katy Perry,
David Guetta, Kelly Rowland, and Flo Rida.
Award winning recording engineer and music
producer Ashish Manchanda has been hired to
look after sound.
Star India VP programming Ashish Golwalkar is
convinced about the show gaining traction.
"We were looking at the kind of audiences
which are active on digital. It was again a
learning experience for me after having done
so many reality shows in the past. Voice was
what mattered here."
He further reveals that another difference with
India’s Raw Star is that there is going to be no
elimination factor at all for the few few weeks.
Banerjee adds that the show is part of its
strategy to get younger people to sample the
Star Plus channel, and in the process attract
advertisers and sponsors targeting that
audience. It has got some luck on that score
The channel has got on board Karbonn
smartphones as the title sponsor and Maruti
Suzuki swift as the co powered by sponsor.
Ormax Media’s Shailesh Kapoor wrote in a
column on a trade website recently that “given
their overall dominance, Star Plus’ non-fiction
record in recent years has bordered on being
embarrassing. But they now have solid
ammunition at their disposal: Yo Yo Honey
Singh the TV star who can give a 63 per cent
jump in ratings of a long-running show
(Comedy Nights with Kapil saw a spike in
ratings in the episode that featured Honey
Singh last month) Ironically then, the Comedy
Nights ratings would have probably led to
more celebrations at Star than at Colors.”
Will the Star Plus be celebrating 14 weeks
from now when India’s Raw Star finale will be
telecast? Punters are betting that Yo Yo Honey
Singh will do the trick and break its recent
non-fiction jinx. http://www.indiantelevision.com/television/tv-channels/gecs/star-plus-gets-raw-with-yo-yo-honey-singh-140814
