abhishek
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The highlight of the session was the admission on a public forum by by Gaurav on a public forum that Star Plus may have erred by starting the mad race of pursuing seven days of soap and drama every week from the five day formula earlier.
He admitted: “I confess that it was a mistake because we reduced the ideation time of writers and of actors as well. We thought that we could manage the workload and it won’t affect the product that we deliver but unfortunately we were thinking of the TV industry as a pizza delivery service which was a big mistake.”
He also that announced that from next month Star Plus would stop airing seven days a week programming.
Tewari set the ball rolling for the session by appreciating the kind of work and content that both Star Plus and Epic were churning out. He spoke especially in reference to Epic TV as it had carved out its own identity. “TV ratings should not always be the only way to measure the content and the feel of channel,” he opined.
“Epic, since its beginning had a particular DNA which was supposed to be followed and we tried to stick to that goal and it’s been a struggle,” expressed a hapless Kohli. “We have received great feedback, people appreciated our work but what we don’t have, are ratings.”
Often it so happens that the content is strong and good but it fails to garner the desired ratings, hence the broadcaster has to yank it off.
“We have a very fragmented audience, may be the data that we are getting is not addressing to that group. In Epic TV, I have not made anything that has been driven by TRPs,” explained Kohli.
There are some channels that have a very niche audience, and they end up doing very well in that specific demographic. We also have shows on Doordarshan, which are doing well as they have a different set of audience, expressed Tewari.
source- Indian Television Dot Com | Indian Screenwriters' Conference: Star Plus to stop 7-days-a-week soaps, says Gaurav Banerjee
He admitted: “I confess that it was a mistake because we reduced the ideation time of writers and of actors as well. We thought that we could manage the workload and it won’t affect the product that we deliver but unfortunately we were thinking of the TV industry as a pizza delivery service which was a big mistake.”
He also that announced that from next month Star Plus would stop airing seven days a week programming.
Tewari set the ball rolling for the session by appreciating the kind of work and content that both Star Plus and Epic were churning out. He spoke especially in reference to Epic TV as it had carved out its own identity. “TV ratings should not always be the only way to measure the content and the feel of channel,” he opined.
“Epic, since its beginning had a particular DNA which was supposed to be followed and we tried to stick to that goal and it’s been a struggle,” expressed a hapless Kohli. “We have received great feedback, people appreciated our work but what we don’t have, are ratings.”
Often it so happens that the content is strong and good but it fails to garner the desired ratings, hence the broadcaster has to yank it off.
“We have a very fragmented audience, may be the data that we are getting is not addressing to that group. In Epic TV, I have not made anything that has been driven by TRPs,” explained Kohli.
There are some channels that have a very niche audience, and they end up doing very well in that specific demographic. We also have shows on Doordarshan, which are doing well as they have a different set of audience, expressed Tewari.
source- Indian Television Dot Com | Indian Screenwriters' Conference: Star Plus to stop 7-days-a-week soaps, says Gaurav Banerjee
