Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

[Rushil]

MUMBAI: STAR India, which runs India’s leading sports network, Star Sports, has sold the title right of Asia Cup 2014 to Arise India. The tournament will be known as Arise Asia cup 2014 powered by Cycle Pure Agarbathies. Star Sports has the broadcast and the ground sponsorship rights of Asia Cup 2014.

Arise Asia Cup 2014 powered by Cycle Pure Agarbathies starting February 25 will feature 11 One day internationals to be played between leading Asian countries - India, Pakistan, Sri Lanka, Bangladesh along with Afghanistan. Every team will play each other once and the top 2 teams will qualify for the finals to be played on March 08.

Speaking on the occasion, Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetizing the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Mr. Avinash Jain, Managing Director of Arise India Ltd, said, “We all know the strong emotional connect that Cricket has with us Indians & the Asia Pacific. It is thus to support the greater thrust of the sport that we have decided to be the Title Sponsor of the upcoming Asia Cup. This tournament is known for witnessing the most competitive cricket in the sub-continent, and herein with our association with the event, we seek to create an even stronger audience connect for the brand.

Managing Director of Technology Frontiers and ITW, Muralidharan Srinivasan commented: "Technology Frontiers is pleased to partner with Star Sports for the upcoming Asia Cup 2014 Ground Sponsorship Management. At Techfront we have constantly endeavored to bring in innovation and technology into sports to elevate the brand experience. We look forward to an exciting tournament and partnership."

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India | Indian Television Dot Com

 

[Anirudha]

Is ACC runs Asia Cup or Star Sports after this announcement its confirmed that Mr. Shrini has some interest on Star Sports and from back channel he earning a lot by selling cricket i think one day He and Star Sports kill the soul of cricket.

 

[NinadG]

It seems Star wants to make more money anyhow by selling sponcerships also. It would have been better for BCCI to make arrangements for such things in order to make more money than giving rights to Star for years.

 

[Anirudha]

Mr. Shrini is the President of ACC and BCCI after he becomes the boss Star Sports gets all the rights and now its never happens in the past that if any company holds the rights then they have a power to sell it to others loyalty is the big thing and ACC and BCCI do nothing Star is earning and no one say anything Mr. Shrini somewhere earning from back channel by the name of Star Sports.

 

[NinadG]

Certainly cricket is not growing in other parts of the world. So days are numbered for cricket if this greed continues & allowed to ingest ICC.

 

[Anirudha]

BCCI will kill cricket one day