Dinesh jain
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Broadcast major Star India has decided to limit
the telecast of the ICC World Twenty20 to its sports
network and is expected to reap advertising revenue of
around Rs 300 crore (Rs 3 billion) from the tournament,
which will play out from 8 March to 3 April.
This is in contrast to the 50-over edition of the ICC Cricket World Cup of 2015, which had a wide coverage on Star india’s regional channels as well.
The T20 World Cup, which is happening for the first time
in India, will be aired in English and Hindi on Star Sports
1 and 3 and their high-definition (HD) versions Star Sports HD1 and HD3.
The event will also be streamed live on Star India’s online
destination Hotstar.
The broadcaster has already roped in 13 sponsors for the
tournament. These include four co-presenting and nine
associate sponsors. The co-presenting sponsors are
Oppo, Nissan, Flipkart and Airtel while the associate
sponsors are Raymond, Cricbuzz, Vimal Pan Masala, Lloyd, MRF, Cadbury Dairy Milk, Kurkure, Revital and Royal Stag.
The co-presenters will get 180 seconds a match while the associate sponsors will get 100–130 seconds a match.
There will be 35 matches in total featuring 10 teams. The
broadcaster could earn ad revenue of around Rs 300 crore from the tournament, several media buyers said.
Star had retained the ICC media rights until 2023 in
cricket’s biggest-ever deal. It recently got licences to
launch sports channels in Tamil, Telugu, Marathi, Bengali
and Malayalam in SD and HD.
Star to air T20 World Cup only on sports channels, ad rev to touch Rs 300 cr | TelevisionPost.com
the telecast of the ICC World Twenty20 to its sports
network and is expected to reap advertising revenue of
around Rs 300 crore (Rs 3 billion) from the tournament,
which will play out from 8 March to 3 April.
This is in contrast to the 50-over edition of the ICC Cricket World Cup of 2015, which had a wide coverage on Star india’s regional channels as well.
The T20 World Cup, which is happening for the first time
in India, will be aired in English and Hindi on Star Sports
1 and 3 and their high-definition (HD) versions Star Sports HD1 and HD3.
The event will also be streamed live on Star India’s online
destination Hotstar.
The broadcaster has already roped in 13 sponsors for the
tournament. These include four co-presenting and nine
associate sponsors. The co-presenting sponsors are
Oppo, Nissan, Flipkart and Airtel while the associate
sponsors are Raymond, Cricbuzz, Vimal Pan Masala, Lloyd, MRF, Cadbury Dairy Milk, Kurkure, Revital and Royal Stag.
The co-presenters will get 180 seconds a match while the associate sponsors will get 100–130 seconds a match.
There will be 35 matches in total featuring 10 teams. The
broadcaster could earn ad revenue of around Rs 300 crore from the tournament, several media buyers said.
Star had retained the ICC media rights until 2023 in
cricket’s biggest-ever deal. It recently got licences to
launch sports channels in Tamil, Telugu, Marathi, Bengali
and Malayalam in SD and HD.
Star to air T20 World Cup only on sports channels, ad rev to touch Rs 300 cr | TelevisionPost.com
