Agree, but after airing Programs in 16:9 on SD channel, viewers will forget difference between SD with HD channel, Broadcasters thinking viewers Subscribing HD channels only for Dolby 5.1, 7.1 only not HD PQ.Meanwhile @Rd22 bro. It Star has to imitate others to be competitive. Sony and Viacom are transmitting SD channels in 16:9 since years. Even Zee has started doing same. Star is still behind.