Thakur
Banned
- Joined
- 30 Aug 2013
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From Tulsi to Sandhya to Yo Yo Honey Singh, the country’s oldest
general entertainment channel
(GEC), Star Plus, is definitely keeping pace with the changing
tastes of viewers.
A gamble for News Corp executive chairman Rupert Murdoch, when launched in 1992, has been churning out content, which has created enough and more
loyalists.
Be it the 2000 revamp, which saw the launch of ‘Kaun Banega Crorepati’ and the ‘K’ series led by ‘Kyunki Saas Bhi Kabhi Bahu Thi’ and many others or the current array of hits like ‘Diya Aur Baati Hum’ and ‘Yeh Rishta Kya Kehlata Hai’.
So what is the secret ingredient for its success? “It’s the stories we tell,” says Star Plus general manager Gaurav Banerjee, who took charge in 2010 when the channel went through a second revamp.
Star, over the years, has changed the way GECs told stories and made the characters a household name.
Families sat together to watch the story of Tulsi and the Virani parivar.
However, as the stories stretched, people’s interest diminished, giving birth to newer channels to proliferate and reasons to the strong team to move on.
http://www.indiantelevision.com/television/tv-channels/gecs/star-s-youth-turn-141025
general entertainment channel
(GEC), Star Plus, is definitely keeping pace with the changing
tastes of viewers.
A gamble for News Corp executive chairman Rupert Murdoch, when launched in 1992, has been churning out content, which has created enough and more
loyalists.
Be it the 2000 revamp, which saw the launch of ‘Kaun Banega Crorepati’ and the ‘K’ series led by ‘Kyunki Saas Bhi Kabhi Bahu Thi’ and many others or the current array of hits like ‘Diya Aur Baati Hum’ and ‘Yeh Rishta Kya Kehlata Hai’.
So what is the secret ingredient for its success? “It’s the stories we tell,” says Star Plus general manager Gaurav Banerjee, who took charge in 2010 when the channel went through a second revamp.
Star, over the years, has changed the way GECs told stories and made the characters a household name.
Families sat together to watch the story of Tulsi and the Virani parivar.
However, as the stories stretched, people’s interest diminished, giving birth to newer channels to proliferate and reasons to the strong team to move on.
http://www.indiantelevision.com/television/tv-channels/gecs/star-s-youth-turn-141025
