Industry sources also reveal that the Network is also planning to bring down the operation of its Telugu News channel Gemini News as part of the strategy to close down the loss making units. Apparently, both the channels are facing the axe owing to poor market share and ROI.
Though Udaya News and Gemini News had the beginners’ advantage in both the market, it failed to capitalize in on the advantage due to lack of innovation and initiative.
Even in Tamilnadu Sun News have lost its market share to its competitors and new entrants owing to similar reasons. Market sources also reveal that the future of Suvarna News is also hanging in uncertainty as the channel is also facing similar issues like Udaya News and Gemini News.
Sun TV Network mulls closing down operations of Udaya News and Gemini News
Though Udaya News and Gemini News had the beginners’ advantage in both the market, it failed to capitalize in on the advantage due to lack of innovation and initiative.
Even in Tamilnadu Sun News have lost its market share to its competitors and new entrants owing to similar reasons. Market sources also reveal that the future of Suvarna News is also hanging in uncertainty as the channel is also facing similar issues like Udaya News and Gemini News.
Sun TV Network mulls closing down operations of Udaya News and Gemini News