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T.Sarkar Private Limited, a 50-year old Kolkata-based advertising agency that also has interests in films and television production, is all set to venture into broadcasting with the launch of its first channel, Orange TV.
The Bengali satellite channel will air youth-focused content. Orange TV will telecast Bengali movies, along with music and shows related to the Bollywood and Bengali film industries. It will mirror both the trends and trendsetters of these industries through chat shows, events and lifestyle shows. While the music will be in the respective languages, the shows will be anchored in Bengali.
Orange TV's soft launch is on March 24 and the channel will see a full-fledged launch on March 31.
Through T.Sarkar Productions, the company has produced many shows for leading networks, including 'Joto Haasi Toto Ranna' for STAR Jalsha, 'Ei Ghar Ei Sansar' and 'Spandan' for Zee Bangla.
"Having produced shows for STAR, Zee, ETV and many super hit Bengali films, time has now come to make content that can bring in a change," says Binayak Sarkar, director, T.Sarkar.
Sanjay Jariwal has joined Orange TV as the director, national sales. He has more than two decades of extensive experience in space and time selling for the media industry. Before Orange TV, he has also worked with Kasthuri TV, Zee Entertainment (as VP, sales, South channels), ETV and ABP.
Streaming from INSAT-4B, the channel is 100 per cent C&S connected. The library of Orange TV consists of 80 Bengali movies to start with. It is a mix of mainstream blockbusters, urban theme movies by promising new-age directors and also some movies by time-tested veterans like Gautam Ghosh and Sandip Ray. It is a mix of proper commercial blockbusters and parallel cinema. There won't be any fixed genres as movies across genres will be aired on Orange TV.
The channel will have 50 per cent non-fiction content and 50 per cent content of movies and music. To start with, the channel has time bands with different shows. Every day from 5.30-6 pm, Orange TV will air 'Orange Dhaba', a cookery show; from 7 -8 pm, it will air retro music in a show called 'Orange Retro'; from 8-9 pm there will be 'Orange Ishq' which is an anchor-hosted music show; from 9-10 pm the channel will air 'Orange Studio' which will have content (chat-show, gossip, news of the three film industries) shot in the studio of the channel with Power 107.8 FM's RJ Varun.
Besides, on three Sundays of the month, Orange TV will air 'Orange Blockbuster' movie at 7 pm; it will also air a movie premiere every third Sunday of the month at the same slot in the band called 'Orange World Premiere'.
More: T.Sarkar ventures into broadcasting; to launch Orange TV > afaqs! news & features
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