Dishum broadcasting to launch bhojpuri channel dishum on 15th august

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26 Jan 2016
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Dishum Broadcasting Pvt Ltd announced the launch of its upcoming Bhojpuri GEC – Dishum on 15th July’17 in Patna through a press conference. To grace the occasion, Ravi Kishan, Pawan Singh, Madhu Sharma &ShivikaDewan, the superstars of Bhojpuri industry were present. The channel unveiled its first look along with International Bhojpuri Film Awards (IBFA).


Vishal Gurnani, Director “Dishum Broadcasting Pvt Ltd”said ,“Compared to all other regional languages Pan India , we believe the Bhojpuri industry is a largely underserved market and our research shows that there is a clear need gap for great content to be delivered to this large audience base. Dishum is here to transform Bhojpuri Entertainment forever by bringing world class content, high production values & compelling stories and is endorsed by the biggest Bhojpuri stars.”

Dishum guarantees complete entertainment for entire family. The channel will have a mix of fiction & non- fiction content which will have programs across genres such as mythology, horror, drama, kids shows, etc. catering to all the members of the family. The channel will also showcase Bhojpuri blockbusters for its audience. The channel has acquired exclusive telecast rights for the Yashi Films property IBFA which is going to be happening in London on 30th July, 2017.
Dishum Broadcasting to launch Bhojpuri Channel “Dishum” on 15th August
Dishum is targeting a reach of 65 million household’s right from day one of launch. It will be available on all major distribution platforms barring Doordarshan’s Freedish.

While Freedish offers a huge reach, Gurnani feels the economics is not right in the case of regional channels since the cost of buying slots is too high at Rs 8 crore. “We will not go on DD Freedish because they don’t have separate pricing for regional channels.

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So Dishum available in all dth & cable in launch day
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