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Media research firm TAM, a joint venture between Nielsen (USA) and Kantar (UK) with 20 years of experience in India, has applied for a license as a ratings and audience measurement body with the Ministry of Information and Broadcasting. This move aligns with the Telecom Regulatory Authority of India's (TRAI) recent consultation paper for the National Broadcasting Policy 2024, which proposes allowing multiple ratings agencies in the country.
Exclusive: TAM applies for ratings license with MIB as TRAI mulls multiple agencies
Exclusive: TAM applies for ratings license with MIB as TRAI mulls multiple agencies
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