Basil
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PUNE: The move to regulate tariff in the direct-to-home entertainment industry won't help much in bringing down cost for the customer, according to the leader of one of the direct-to-home operators. He did not want to be named because the matter is yet to be decided and he is one of the petitioners against the move.
"It is a hassle to unbundle channels...the cost will remain the same for the customer," he said, adding, "If each channel is priced at the proposed pricing of Rs 19 per channel, a bundle of 20 channels will be Rs 380 per month. In the same money, a customer is given more channels. So why change that?"
He further added that though DTH operators are offering channels on an a-la-carte basis for the last 5 years, people have not subscribed to it in a big way. Also, it is difficult to map cable service providers as most of their services are still un-accounted for, even if digital. "In DTH case, you can at least give us a call. What will you do with cable operators," he said.
Tariff regulation in DTH industry via a-la-carte packs won’t help much, cable operators say - Times of India
"It is a hassle to unbundle channels...the cost will remain the same for the customer," he said, adding, "If each channel is priced at the proposed pricing of Rs 19 per channel, a bundle of 20 channels will be Rs 380 per month. In the same money, a customer is given more channels. So why change that?"
He further added that though DTH operators are offering channels on an a-la-carte basis for the last 5 years, people have not subscribed to it in a big way. Also, it is difficult to map cable service providers as most of their services are still un-accounted for, even if digital. "In DTH case, you can at least give us a call. What will you do with cable operators," he said.
Tariff regulation in DTH industry via a-la-carte packs won’t help much, cable operators say - Times of India
