Good News Tata Play 18th Anniversary

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Rajkumar

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On 8th August 2006 revolution happened.

Brand Tata introduced their DTH in the market as "Tata Sky".

Since its launched they are premium provider.

Happy 18th to Jingalala Tata Sky (Play)🎊🎉

Amir Khan, Hrithik Roshan and Now Saif Ali Khan endorsing Tata Play.

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Happy Birthday Tata Play formerly (Tata Sky) ...Since 2006 Iam also the subscriber of Tata Play and iam very happy to be a part of this DTH since so long ...Many more Jingalala Years to come ...
 
@Rajkumar anna 1st DTH service to launch in India was Dish TV not Tata Play.

Happy Birthday Tata Play, in initial years it truly gave a premium service experience but unfortunately not catering to properly to mass audience until about 2015 post which things improved....had they implemented a more balanced strategy earlier itself then it would have further added to the whole brand value and its subscriber base would have expanded more in smaller towns + rural years in initial years itself.

I did not like the fact that they priced A La Carte channels extremely high in Pre NTO era so as to attract people towards opting for bouquets..... Also they delayed adding of several popular Pay TV and FTA channels right from 2008 until 2018 which again disappointed me and others.

Since exit of Sky as a partner again interms of quality of products / service and innovation again things have seen a downward trend....now with churn being high and losses mounting they need to reinvent to again gain momentum and grow its DTH business
 
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