stiwari
Contributor
- Joined
- 8 Aug 2017
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Losses in long term,results in closer of company or sell off to nearest competitor this is do or die situation for number one DTH company of India today but till now no action from Tataplay in north India where they are losing maximum customers,they still think they will bounce back,but they have not launched any specific NCF discount boxes in north.Dish TV D2h had same situation previously,DishTV in north is selling 2 years NCF reduced boxes(where their Rs360 monthly plan costs Rs180 only for 2 years even they have Zing boxes with where monthly NCF is just Rs30) to bring back lost customers even Airtel is selling 3 years NCF reduced boxes(where their 3 years NCF reduced boxes cost around Rs1700-1800 for 3 years,you need not pay for box cost and you need to pay only channel price no NCF for 3 years) in north.Dish antenna is from Tata/DishTV/Airtel but DTH box is changed to DD free dish in north India,in South where I go to meet friends they are having DTH boxes but they have stopped paying DTH monthly charges they recharge boxes occasionally when their parents are visiting as they are not comfortable in using Android TV. Their children are running their anroid TV on broadband with some OTT subscriptions.Also Tata Play needs to improve upon product quality (hardware + software) of its Binge Smart Android Box, it is slow and laggy .... In comparison Airtel XStream Smart Android Box scores lot better than Tata Play Binge Box interms of both overall performance and even pricing.
If Tata Play reduces discounts, offer good affordable combo DTH + Broadband plans then it will get success in the new age media/broadcast landscape else it will likely continue to make losses
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