Beware of this strategy of broadcasters to launch more channels with same content just to extract more money from us. With TRAI tightening the noose around unreasonably high charges being levied on us, these broadcasters will try to divide content among various channels & launch new ones to again trap us in same old web.
Please don't misunderstand my statement as being anti any regional language channel, i fully endorse the opinion that subscribers from every region should be able to enjoy maximum content across all genres in their native language but strategy should be beneficial for all parties concerned. I think Star can easily telecast important events with localized pre/post match shows + regional commentary on any of their current channels present in that market based on how much traction it gets there, rest all should be shown on flagship channels by adding additional temporary language feeds. I think it's better option for all concerned, look at Star Sports Tamil it also lies vacant most time of the year with just repeat content being aired thus leading to wastage of bandwidth and money. Above all Tata Sky has placed it in Sports Pack instead of Regional Pack so if i am not a Tamilian still they make me pay for it. Totally Unfair!