Irdeto has been selected by Tata Sky to enhance its end-to-end solution for OTT services.
Irdeto will enable Tata Sky to not only rapidly re-launch its service, but also have the flexibility to easily adapt it and the business model to meet changing demands.
Irdeto notes that while the pay-TV market in India is highly competitive, there is tremendous growth potential for OTT services as disposable incomes rise. According to the Tetra Pax Index 2017, 82% of the Indian population spends their time on mobile phones, and 2017 saw a 23% rise in internet users who spend an average of eight hours a day online compared to 2016.
Commenting on the agreement with Irdeto, Pallavi Puri, CCO, Tata Sky, said: “To take advantage of the growing trend of consumption of video on-the-go, in India, it is important for us to offer our customers the best user experience on their devices. This means a high quality, multi-lingual viewing experience of live channels and on-demand content with superior navigation within a reliable and scalable service.
“We are confident that we can deliver the best Tata Sky OTT experience to our customers quickly with the help of Irdeto’s solutions, expertise and support. Irdeto’s long-standing presence in India is also a testament to their strong commitment in helping the industry mature and develop.”
