Breaking Tata Sky Rebranding As Tata Play

[Mylanji]

Just FYKI, Sky is now owned by Comcast, owners of NBC Universal. And in the US, the cable services of Comcast has a bad reputation when it comes to customer service. I'm pretty sure Tata knew about this and decided to drop the Sky brand as they do not want their reputation to be bad like Comcast.

 

[Arindam Chakraborty]

Is the new name "Play" in the new name "Tata Play" any how connected with the word "Play" in "Google Play?"

 

[dino29]

Just FYKI, Sky is now owned by Comcast, owners of NBC Universal. And in the US, the cable services of Comcast has a bad reputation when it comes to customer service. I'm pretty sure Tata knew about this and decided to drop the Sky brand as they do not want their reputation to be bad like Comcast.

This surely is not the reason, also Tata manages customer care for Tata Sky and other on ground operations. Earlier Sky (owned by Fox) much tech support but Tata quite capable of doing it in excellent manner. What Sky (under Fox) brought to Tata Sky was its universal Product features, services etc. and same could have continued now too.
Tata Sky has such a deep recall value among Indians, Tata would have never liked to let go off Sky identity in its brand but then now Disney is part owner in Tata Sky and Comcast is rival of Disney and they fought hard when Fox assets were being sold as Comcast even wanted to buy Fox TV chs assets but eventually Comcast got Sky and Disney got Fox (it is long story, u can search on internet) thus would Disney be alright with Sky branding continuing on Tata Sky, 2nd reason could b that Disney was ready but Sky refused to licence name and 3rd reason could b that Disney is planning to exit Tata Sky (as per news articles) so Tata approached Sky if they can join in but they declined to buy stake or even give Sky branding on licence basis (either due to pricing issue or they would have wanted controlling stake for this which Tata did not agree) thus Sky branding getting dropped.

P.S. - These r my estimation for possible reasons why Sky is being dropped from Tata Sky Brand Identity

 

[Anandaraj R]

Prefix of Tatasky has always been the real-time tested and trusted brand value for Indian customers, not the suffix of Tatasky.

 

[Digital Mastermind]

@Vadirocks bro any new update on this ???

 

[Metakaus]

Tata Sky Broadband services name chaged to Tata Tele Services. I have received brochure 2 days back will share image in morning.

 

[karnil]

Will rebranding will also come with new offers & packs?

 

[Metakaus]

Tata Sky Broadband services name chaged to Tata Tele Services. I have received brochure 2 days back will share image in morning.

Refer below images. I'm Airtel Black customer but we also have Tata sky broadband in society, now they have pasted stickers og Tata Tele broadband everywhere. Plans are cheaper as compared with previous plans.

 

[Dinesh daruvuru 1998]

Refer below images

where is image

 

[Metakaus]

where is image

I've attached but not visible in post