Tata Sky will score own goal with its Rs 8 ‘daily recharge’ plan: Dish TV CEO

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MUMBAI: When Tata Sky introduced a
‘daily recharge’ voucher at a price of
just Rs 8, it was not easy for the
other direct-to-home (DTH) operators
to swallow. Why was India’s premium
DTH brand going to the bottom of the
pit and allowing subscribers to pay
only for the days they watch
television?
“It is just a marketing gimmick. It
makes for great advertising but there
is no product to sell,” tells Dish TV
chief executive officer RC
Venkateish.
Tata Sky will score own goal with its Rs 8 ‘daily recharge’ plan: Dish TV CEO | TelevisionPost.com
 
banyal21721 said:
Dish TV should focus on their product and should take care of their own goalpost.
Click to expand...

Dish TV sinks 4% as Tata Sky's new scheme may hurt ARPUs

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Created on Thursday, 16 April 2015 09:46


Dish TV sinks 4% as Tata Sky's new scheme may hurt ARPUs
According to the brokerage, the move by Tata Sky may put further pressure on ARPUs as subscribers may activate their connections only when they have content to watch, reducing operating leverage for the DTH providers, while their costs will not change despite a consumer opting to use the service for only part of the month.


Moneycontrol Bureau
Shares of Dish TV lost 4 percent intraday on Thursday. Goldman Sachs advises to sell it stating rival Tata Sky's recently launched scheme may hurt Dish TV's average revenue per users (ARPUs). Tata Sky has recently launched a daily recharge coupon for its direct-to-home (DTH) subscribers which allows users to recharge for Rs 8 (up to Rs 100) for a single day access.

According to the brokerage, the move by Tata Sky may put further pressure on ARPUs as subscribers may activate their connections only when they have content to watch, reducing operating leverage for the DTH providers, while their costs will not change despite a consumer opting to use the service for only part of the month.

Goldman Sachs believes this pricing will have two implications over the medium term for Dish TV through higher competition in semi-urban and rural areas as traditionally urban operators, such as Tata Sky, make a more concerted rural push and potential dilution in ARPU for the existing operators, if they were to match the offers made by Tata Sky.

"Tata Sky is offering this scheme to make a greater push into Phase 3 & Phase 4 markets, where the deadline for compulsory digitisation is coming up in Dec 2015 and Dec 2016, respectively. Traditionally, Tata Sky has a lower share in these markets as compared with other DTH competitors, such as Dish TV. Tata Sky is promoting this scheme with regular advertising during the ongoing IPL season 8, which tends to be a high viewership broadcast," it says in a report.

At 13:35 hrs Dish TV India was quoting at Rs 79.90, down Rs 3.50, or 4.20 percent on the BSE.
 
G Anil said:
MUMBAI: When Tata Sky introduced a
‘daily recharge’ voucher at a price of
just Rs 8, it was not easy for the
other direct-to-home (DTH) operators
to swallow. Why was India’s premium
DTH brand going to the bottom of the
pit and allowing subscribers to pay
only for the days they watch
television?
“It is just a marketing gimmick. It
makes for great advertising but there
is no product to sell,” tells Dish TV
chief executive officer RC
Venkateish.
Tata Sky will score own goal with its Rs 8 ‘daily recharge’ plan: Dish TV CEO | TelevisionPost.com
Click to expand...

Dish TV extends losses, down 1.5%

India Infoline News Service | Mumbai | April 17, 2015 09:53 IST

The stock is trading lower after foreign brokerage advised to sell it.

Dish TV India has extended yesterday's losses following a rating downgrade by a foreign brokerage house.

According to reports, Goldman Sachs advised to sell Dish TV after the company's rival Tata Sky's launched scheme which may hurt Dish TV's average revenue per users.

The stock has plunged 5 percent in last two trading sessions.

Now, the stock is down 1.5 percent at Rs. 79.35. The BSE counter has seen trades of around 27,000 shares, when compared with two-week daily average volume of 5.8 million shares- See more at: http://www.indiainfoline.com/articl...-1-5-115041700271_1.html#sthash.dRnlC4dt.dpuf
 
Now Dish TV Will Launch ₹1 Recharge; Recharge for ₹1 Enjoy Your Favorite Show for an Hour
 
Prashanta said:
Now Dish TV Will Launch ₹1 Recharge; Recharge for ₹1 Enjoy Your Favorite Show for an Hour
Click to expand...

:D:D:rofl:rofl:shutoff:shutoff:hehe:hb
 

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