Teleshopping War: Den Snapdeal TV-Shop & Shop CJ unleash maiden ad campaigns

[Thakur]

With new players entering the home shopping network fray, ad wars are bound to happen. At a time when consumers are spoilt for choice when it comes to the various platforms that are available for shopping, home-shopping channels like Den Snapdeal TV-Shop and Shop CJ (erstwhile Star CJ Alive) have launched their maiden bespoke marketing campaigns in a bid to grab the consumer’s ever wavering attention.
 
While Den Snapdeal TV-Shop chose to target television consumers who have limited access to internet and are non-internet savvy with its first marketing campaign, Shop CJ has taken the route of telling consumers to ‘shop a new trend,’ while highlighting the company’s product offer associated with trendy lifestyle.
 
Den Snapdeal TV-Shop ad campaign is titled ‘Kal Ki Wish Aaj Pao – Phone Uthao Khushiya Mangao.’ The idea behind the ad is that consumers who are non-internet savvy often miss out on great deals that brands offer across e-commerce portals. The marketing campaign, which is created by Adept Media, is being currently aired across channels in Punjab.
 
Plans are to also target consumers in markets like Karnataka, Maharashtra, Delhi, West Bengal and Gujarat via TV, print, outdoor, radio and social media.

Indian Television Dot Com | Teleshopping War: Den Snapdeal TV-Shop & Shop CJ unleash maiden ad campaigns