MTV Networks India is launching VH1 in the territory, in a partnership with leading Indian cable company Zee-Turner.
VH1, which goes live Dec. 31, will focus on international music and lifestyle content. Market leaders MTV India and Channel V mainly feature domestic music content.
Zee-Turner, a joint venture between Mumbai-based broadcaster Zee Telefilms and Delhi-based Turner International India, will offer VH1 on its cable system and via Dish TV, India’s first direct-to-home satellite distribution system.