may be i am wrong.but my suggestion is,
other DTH did not promote the movie.Sundirect promote their own channel premier movie,so sundirect is the major part of this promo ad.Thread motive is sundirect info channel advertisement.just why i am suggest.
No issue ,just a suggestion,because in future when i try to post this type of ad from airtel dth,i have to decide which is suitable section. For example airtel shows star cricket TV promo for ind-pak match,i have to post it on sports section or general tv section?