Dileep Kumar
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MUMBAI: It is a format that has not been much explored but definitely experimented by Hindi general entertainment channels (GECs).
We are talking about celebrity talk shows with the latest to hit screens beingThe Anupam Kher Show(TAKS) on Colors.
With TAKS, the genre saw a re-birth. As compared to earlier shows such asMovers and Shakerson Sab,Jeena Isi Ka Naam Haion Zee TV,Issi Ka Naam Zindagion Star Plus and Koffee With Karan season 4 on Star Plus (repeats),The Anupam Kher Showhas been rated highest in terms of viewership for the launch episode.
According to data provided by the channel, TAKS opened with 2,591 TVTs whereas,Movers and Shakersrecorded 2,283 TVTs,Issi Ka Naam Zindagi registered 1,089 TVTs and Koffee With Karan season 4garnered 738 TVTs.
Media planners say that ‘talk shows’ as yet haven’t been appetizing to Indian audiences. “If we compare these ratings with dailies or even any non-fiction property, they are low on numbers, but we cannot ignore that fact that talk shows are high on interest,” asserts a planner.
Colors CEO Raj Nayak feels that it is people’s perception that talk shows don’t get the ratings. “I think withThe Anupam Kher Showwe have managed to get both perception and ratings. More than an average of 2.4 million people have been watching it week on week which is a very good number for a chat show.”
Unlike on other chat shows where celebrities come to promote their movies, Nayak believes the beauty of ATKS involves no movie integrations and is completely not scripted and sans cue cards.
“Most of the people coming on the show are his personal friends and that brings in a lot of intimate moments and there is a feel in the show since it is a free flowing chat where the guest is very comfortable.”
However, even though ATKS gained high in terms of viewership in the launch episode, it witnessed a drop week-after-week.
The second episode registered 2,360 TVTs, third episode reported 2,263 TVTs and fourth episode clocked 1,575 TVTs.
Nayak says that the channel is not going to go the extra-mile to retain the numbers.
“In every chat show, there are ups and downs. The ratings we have got for the show are anyway higher than what we had expected. You have to go with the flow and not create sensationalism otherwise it looks scripted.” He is confident that the upcoming week’s ratings will beat the launch viewership record as well.
The show has got Jyothi Laboratories’ Henko as the powered by sponsor.
Planners also believe that overall, talk shows rate below dailies. Yet they attract a small yet significant set of audience who are wooed by the broadcasters.
According to a highly placed industry source, the production cost per episode of a chat show is much higher than the dailies as it involves paying the celebrities hugemoohlas. In a daily, where the production cost per episode is anywhere between Rs 5 lakh to Rs 8 lakh, a chat show like TAKS costs around Rs 10 lakh per episode.
http://www.indiantelevision.com/tel...est-launch-day-ratings-for-a-chat-show-140812
We are talking about celebrity talk shows with the latest to hit screens beingThe Anupam Kher Show(TAKS) on Colors.
With TAKS, the genre saw a re-birth. As compared to earlier shows such asMovers and Shakerson Sab,Jeena Isi Ka Naam Haion Zee TV,Issi Ka Naam Zindagion Star Plus and Koffee With Karan season 4 on Star Plus (repeats),The Anupam Kher Showhas been rated highest in terms of viewership for the launch episode.
According to data provided by the channel, TAKS opened with 2,591 TVTs whereas,Movers and Shakersrecorded 2,283 TVTs,Issi Ka Naam Zindagi registered 1,089 TVTs and Koffee With Karan season 4garnered 738 TVTs.
Media planners say that ‘talk shows’ as yet haven’t been appetizing to Indian audiences. “If we compare these ratings with dailies or even any non-fiction property, they are low on numbers, but we cannot ignore that fact that talk shows are high on interest,” asserts a planner.
Colors CEO Raj Nayak feels that it is people’s perception that talk shows don’t get the ratings. “I think withThe Anupam Kher Showwe have managed to get both perception and ratings. More than an average of 2.4 million people have been watching it week on week which is a very good number for a chat show.”
Unlike on other chat shows where celebrities come to promote their movies, Nayak believes the beauty of ATKS involves no movie integrations and is completely not scripted and sans cue cards.
“Most of the people coming on the show are his personal friends and that brings in a lot of intimate moments and there is a feel in the show since it is a free flowing chat where the guest is very comfortable.”
However, even though ATKS gained high in terms of viewership in the launch episode, it witnessed a drop week-after-week.
The second episode registered 2,360 TVTs, third episode reported 2,263 TVTs and fourth episode clocked 1,575 TVTs.
Nayak says that the channel is not going to go the extra-mile to retain the numbers.
“In every chat show, there are ups and downs. The ratings we have got for the show are anyway higher than what we had expected. You have to go with the flow and not create sensationalism otherwise it looks scripted.” He is confident that the upcoming week’s ratings will beat the launch viewership record as well.
The show has got Jyothi Laboratories’ Henko as the powered by sponsor.
Planners also believe that overall, talk shows rate below dailies. Yet they attract a small yet significant set of audience who are wooed by the broadcasters.
According to a highly placed industry source, the production cost per episode of a chat show is much higher than the dailies as it involves paying the celebrities hugemoohlas. In a daily, where the production cost per episode is anywhere between Rs 5 lakh to Rs 8 lakh, a chat show like TAKS costs around Rs 10 lakh per episode.
http://www.indiantelevision.com/tel...est-launch-day-ratings-for-a-chat-show-140812
