sam
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JitendraKumar
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Times Network Launches Fourth English Movie
Channel, Movies Now 2
Times Network has announced the launch of its
latest English movie channel, MOVIES NOW 2
which will target young movie buffs.
To be offered in both SD and HD, the channel
joins the English Movie portfolio of the network
that includes Movies Now (SD and HD), Romedy
Now (SD and HD) and MN+.
According to the company, the new channel will
offer titles across genres that are universally
celebrated by youth.
Commenting on the occasion, Vivek Srivastava,
Senior Vice President & Head, English
Entertainment Cluster, TIMES NETWORK said,
"We are excited and pleased to launch MOVIES
NOW 2. There was a niche that was available to
us for MOVIES NOW 2 and capitalizing on the
same, we created a platform that caters to
'Cinema of Tomorrow'. The channel has been
honed and shaped for the free-spirited,
opinionated, rebellious and engaged youth
looking for adventure, edgy and new-age stylised
cinema. MOVIES NOW 2 is an all new Hollywood
English Channel experience for young India which
is Sexy, Stylish and Smart ."
The channel will be aired from June 24 and will
be available across leading cable & DTH
platforms.
http://m.adageindia.in/media/times-...channel-movies-now-2/articleshow/52891771.cms
Channel, Movies Now 2
Times Network has announced the launch of its
latest English movie channel, MOVIES NOW 2
which will target young movie buffs.
To be offered in both SD and HD, the channel
joins the English Movie portfolio of the network
that includes Movies Now (SD and HD), Romedy
Now (SD and HD) and MN+.
According to the company, the new channel will
offer titles across genres that are universally
celebrated by youth.
Senior Vice President & Head, English
Entertainment Cluster, TIMES NETWORK said,
"We are excited and pleased to launch MOVIES
NOW 2. There was a niche that was available to
us for MOVIES NOW 2 and capitalizing on the
same, we created a platform that caters to
'Cinema of Tomorrow'. The channel has been
honed and shaped for the free-spirited,
opinionated, rebellious and engaged youth
looking for adventure, edgy and new-age stylised
cinema. MOVIES NOW 2 is an all new Hollywood
English Channel experience for young India which
is Sexy, Stylish and Smart ."
The channel will be aired from June 24 and will
be available across leading cable & DTH
platforms.
http://m.adageindia.in/media/times-...channel-movies-now-2/articleshow/52891771.cms
JitendraKumar
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It is positioned as
English movie channel for young Indians offering
edgy, fast-paced, new age premium content in
SD and HD with a tagline ‘Hollywood’s wild child’.
English movie channel for young Indians offering
edgy, fast-paced, new age premium content in
SD and HD with a tagline ‘Hollywood’s wild child’.
Recharge Fan
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Why can't they launch MN+ SD version?
JitendraKumar
Contributor
- Joined
- 30 Sep 2012
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- 7,105
- Reaction score
- 4,072
Hollywood’s wild brainchild Movies Now 2 HD to
launch by July endend
With a library of 300 plus titles, the channel is
slated to launch on 24 June 2016 at 9 pm. While
the HD feed will roll out by end-July 2016, MN2
has signed a long term first output deal for the
satellite rights with Sony Pictures Networks
(SPN) which includes six to seven premieres a
year. Apart for this, it has also partnered with
Warner, NBCUniversal, etc for various hit titles.
Positioning itself as the cinema of tomorrow,
MN2 will have stylised content, right from a new
identity and on-air look to an interesting library.
It is also being promoted as a destination for
some of the most high profile and appropriate
titles across genres that are universally
celebrated by youth. The Times Network has
labelled MN2 as Hollywood’s wild brainchild
channel with a 'rebellious' personality.
Times Network English Entertainment Cluster
senior VP and head Vivek Srivastava says he is
excited about the launch as the channel has
been honed for this free-spirited, opinionated,
rebellious and “engaged youth looking for
adventure, edgy and new-age stylised cinema. It
is an all new Hollywood English channel
experience for young India which is Sexy, Stylish
and Smart.”
But why choose the name Movies Now2?
“Movies Now is an iconic name and we think it
deserves an extension. Lot of research has been
put into place before deciding this name. We
want to go mass and make this colloquial,”
explains Srivastava.
Banking extensively on bold content, the channel
plans to air it in programming blocks or on-air
properties with quirky titles like Moviegasm
which has been given a slot of 9 pm Monday to
Friday; the Swag Nights segment broadcasts
every Monday to Friday at 11 pm; BAE Love
starts from June 2 every Saturday at 7 pm, while
the weekend spoof festival 2wisted will telecast
at 9 pm. Thug Life will showcase movies like
Hangover III, Kick a** 2, Bangkok Dangerous, the
Oceans series, R.I.P.D, 21, etc on weekends at
11 pm.
So have these segments been drawn up to give
advertisers a reason to latch on to them?
Clearing the doubt, Srivastava points out that hey
have been created only to drive mass viewership.
“The festivals are created for viewership and not
sponsorship. But if this gets us business, there is
no harm in that,” he jests. “Crisp segmentation,
visible positioning backed with quality content
makes a channel successful and that’s what we
have done with MN2.”
The channel will also premier a bevy of movies
like Sin City 2, Hot Pursuit, 3 Days to Kill and
Poltergeist to name a few. With no repeated
content from the other two channels of the
network, MN2 will have a mix of old and new
content which will be routinely updated.
Beaming through Intelsat, the new channel is
part of the group’s English bouquet and carriage
have been struck across all major DTH and cable
TV platforms.
Indian Television Dot Com | Hollywood’s wild brainchild Movies Now 2 HD to launch by July end
launch by July endend
With a library of 300 plus titles, the channel is
slated to launch on 24 June 2016 at 9 pm. While
the HD feed will roll out by end-July 2016, MN2
has signed a long term first output deal for the
satellite rights with Sony Pictures Networks
(SPN) which includes six to seven premieres a
year. Apart for this, it has also partnered with
Warner, NBCUniversal, etc for various hit titles.
Positioning itself as the cinema of tomorrow,
MN2 will have stylised content, right from a new
identity and on-air look to an interesting library.
It is also being promoted as a destination for
some of the most high profile and appropriate
titles across genres that are universally
celebrated by youth. The Times Network has
labelled MN2 as Hollywood’s wild brainchild
channel with a 'rebellious' personality.
Times Network English Entertainment Cluster
senior VP and head Vivek Srivastava says he is
excited about the launch as the channel has
been honed for this free-spirited, opinionated,
rebellious and “engaged youth looking for
adventure, edgy and new-age stylised cinema. It
is an all new Hollywood English channel
experience for young India which is Sexy, Stylish
and Smart.”
But why choose the name Movies Now2?
“Movies Now is an iconic name and we think it
deserves an extension. Lot of research has been
put into place before deciding this name. We
want to go mass and make this colloquial,”
explains Srivastava.
Banking extensively on bold content, the channel
plans to air it in programming blocks or on-air
properties with quirky titles like Moviegasm
which has been given a slot of 9 pm Monday to
Friday; the Swag Nights segment broadcasts
every Monday to Friday at 11 pm; BAE Love
starts from June 2 every Saturday at 7 pm, while
the weekend spoof festival 2wisted will telecast
at 9 pm. Thug Life will showcase movies like
Hangover III, Kick a** 2, Bangkok Dangerous, the
Oceans series, R.I.P.D, 21, etc on weekends at
11 pm.
So have these segments been drawn up to give
advertisers a reason to latch on to them?
Clearing the doubt, Srivastava points out that hey
have been created only to drive mass viewership.
“The festivals are created for viewership and not
sponsorship. But if this gets us business, there is
no harm in that,” he jests. “Crisp segmentation,
visible positioning backed with quality content
makes a channel successful and that’s what we
have done with MN2.”
The channel will also premier a bevy of movies
like Sin City 2, Hot Pursuit, 3 Days to Kill and
Poltergeist to name a few. With no repeated
content from the other two channels of the
network, MN2 will have a mix of old and new
content which will be routinely updated.
Beaming through Intelsat, the new channel is
part of the group’s English bouquet and carriage
have been struck across all major DTH and cable
TV platforms.
Indian Television Dot Com | Hollywood’s wild brainchild Movies Now 2 HD to launch by July end
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