Times Now claims 33 percent market share in English news channel genre

Ravi budhwar

21 Apr 2011
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TIMES NOW maintained its stronghold in the English News genre by beating its rivals for the fourth consecutive year. Dominating the genre with its unmatched news, views and analysis, TIMES NOW has yet again reinforced its leadership position.

TIMES NOW leads the genre in 2011 with a channel share of 33% (TAM: All India 1mn+; CS Male AB 25+ years; All day, 24 hrs; 2011 data till week 53), whereas CNN IBN and NDTV 24x7 garnered 28% and 19% respectively.

With its unmatched competency and unparalleled programming TIMES NOW continues to provide sharp, precise and comprehensive news from India and around the world. With a viewership of 2.3 million, TIMES NOW has emerged as the trusted voice of the people.

Enjoying an indomitable prime time viewership, TIMES NOW garnered a channel share of 34% (Prime Time: 19.00 – 23.30; TAM: All India 1mn+; CS Male 25+ AB; All days, 24 hours; Week 1 to Week 53 ’11) as against CNN IBN and NDTV 24X7 with 30% and 20% respectively.

The Newshour anchored by Arnab Goswami is the most watched English news show this year. Garnering a share of 42% with the genre (21.00 – 23.30, Weekdays; All India 1mn+; CS Male 25+ AB; Week 1 to Week 53 ’11), The Newshour enjoys an immense viewership as against 28% and 17% by CNN IBN and NDTV 24x7 respectively.

By capturing pertinent news like the uninterrupted LIVE coverage of the Anna Hazare movement or breaking the story on the infant deaths in West Bengal or even bringing a bird’s eye view of the action during the Parliament’s winter session, the channel has been relentless in highlighting issues and debating key developments that impact the nation at large.

TIMES NOW has clearly established its leadership in English News genre, setting itself apart as a strong news brand that delivers relevant, insightful and an unbiased reportage of news in India and around the world.

source:tv next
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