TRAI’s cross-media restrictions and SCV.

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HOUSE-MD

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Sun TV promoters also need to offload:

The promoters of Sun TV will also need to get out of their cable or DTH venture if the TRAI recommendations get the government go-ahead. The group owns and operates the Sun TV channels, FM radio stations, SCV (cable) and Sun Direct (DTH). Media analysts expect Sun to unload SCV as it is much smaller than Sun Direct and faces unfair competition from Tamil Nadu state-owned Arasu Cable.

Ref: How TRAI’s cross-media restrictions can impact Star, Zee and Sun | TelevisionPost.com

Running through TRAI’s cross-media recommendations | TelevisionPost.com
 
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