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MUMBAI: Independent digital marketing and media solutions agency FoxyMoron has bagged the digital mandate of the upcoming Hindi general entertainment channel &TV.
FoxyMoron will manage the channel’s presence on social media platforms including Facebook, Twitter, Google+, Instagram and YouTube.
The account was won following a multi-agency pitch. FoxyMoron co-founder Suveer Bajaj said, “This win establishes our foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand.
As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel.” The agency will work towards creating and executing content revolving around the central belief of the channel ‘Jashn Jeene Ka’ (celebrating the spirit of living).
It will also create programme specific content for their flagship shows in order to utilise the ever growing populace of the digital space. FoxyMoron already has a clientele which includes Ariel India, L’Oreal India Group (Maybelline New York, Garnier, L’Oreal Paris, Kerastase), Castrol India, Rajasthan Royals, Zee Cinema and WWM Group (Part of the Times of India Group and includes Femina, BBC Good Homes, BBC Good Foood
Read more at: http//www.televisionpost.com/media-agency/tv-assigns-digital-duties-to-foxymoron/
&TV assigns digital duties to FoxyMoron | TelevisionPost.com
FoxyMoron will manage the channel’s presence on social media platforms including Facebook, Twitter, Google+, Instagram and YouTube.
The account was won following a multi-agency pitch. FoxyMoron co-founder Suveer Bajaj said, “This win establishes our foothold in the television entertainment industry and also brings along the creative opportunity to build an entirely new brand.
As a digital partner, it will be our aim to make the channel scale from the very beginning. With soaring engagement for brands in the entertainment industry, we have great aspirations for this new channel.” The agency will work towards creating and executing content revolving around the central belief of the channel ‘Jashn Jeene Ka’ (celebrating the spirit of living).
It will also create programme specific content for their flagship shows in order to utilise the ever growing populace of the digital space. FoxyMoron already has a clientele which includes Ariel India, L’Oreal India Group (Maybelline New York, Garnier, L’Oreal Paris, Kerastase), Castrol India, Rajasthan Royals, Zee Cinema and WWM Group (Part of the Times of India Group and includes Femina, BBC Good Homes, BBC Good Foood
Read more at: http//www.televisionpost.com/media-agency/tv-assigns-digital-duties-to-foxymoron/
&TV assigns digital duties to FoxyMoron | TelevisionPost.com
