• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

UTV Stars assigns creative duties to Rickshaw

Bapun Raz

Staff member
Community Manager
Joined
3 Nov 2010
Messages
31,139
Solutions
3
Reaction score
51,605
Indiantelevision.com Team


(29 August 2011 4:10 pm)


MUMBAI: UTV Stars, recently launched Bollywood entertainment channel has appointed Rickshaw for the brand’s creative duties.

Rickshaw is taking on the creative mandate of UTV Stars starting with the campaign of the channels two driver shows – Live My Life and Up, Close and Personal with PZ.



UTV Broadcasting marketing head Kunal Mukherjee said: “To communicate this effectively, it was critical that we have a very strong creative communications strategy in place. Given the strong team and impressive track record, we believe Rickshaw is the right partner for the brand.”



Rickshaw partner Shormishtha Mukherjee added, "Rickshaw is proud to partner UTV Stars. Apart from the fact that the channel is distinctly different from the run of the mill Bollywood channels in the sense that this is the definitive authority on Bollywood, it's also a great opportunity to work with the UTV Group. And a new launch is always ‘super exciting’; giving you a chance to do work that'll set the tone for time to come."
 
Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock