TV channel to backNarendra Modi's SwachhBharat Abhiyan

[Dinesh jain]

After the team of 'Taarak Mehta Ka
Ooltah Chashmah' was invited by
Prime Minister Narendra Modi to be
part of his Swachh Bharat Abhiyan,
the channel has decided to roll out an
aggressive campaign through
integrated content across all its shows
in support of a clean and green India.

"We will continue to contribute
towards the campaign and many other
relevant social and civic issues through
our entire portfolios of brands," Anooj
Kapoor, senior executive vice
president and business head of the
popular channel said in a statement.
Through its planned innovative
content integration of Swachh Bharat
Abhiyan across all the popular shows,
the light-hearted family entertainment
channel will invite participation from
its family-viewing audiences across
the country.
Further, the channel will leverage
social media to engage its four-
million-plus active fans with the cause.
Narendra Modi's campaign aims to
create a 'clean India' in the next five
years and was launched October 2
with much fanfare all over the
country.

TV channel to back Narendra Modi's Swachh Bharat Abhiyan - Entertainment