• Welcome to DreamDTH Forums
    An online community for the television enthusiasts!
    Log in or Register

TV channels ordered to clean up sexy deo ads


22 Mar 2011
Reaction score
The Ministry of Information and Broadcasting has written to the Advertising Standards Council of India (ASCI) to ensure that "overtly sexual" deodorant adverts are modified or taken off air within five days.

Taking serious note of racy ads that portray women "as lustily hankering after men under influence of such deodorants," the ministry has said these adverts offend "good taste and decency" and appear "indecent, vulgar and suggestive".

"The ads brim with messages aimed at tickling libidinous male instincts," the information ministry said in a statement.

The brands under scanner are Wild Stone, Addiction Deo, New Axe Googly, Zatak Axe, Set Wet, Denver Deo and Axe, according to media reports.

The ministry has also objected to the "punch lines" used with the deodorant brand names. The ministry said the ads appear to be "grossly" violating the advertising code in Rule 7 of the Cable Television Networks Rules, 1994.

"It is, therefore, requested that ASCI may consider the matter and take up the matter urgently with advertisers to either modify the ads or take them off air," the ministry said in a letter to the council's Secretary General Allan Collaco.

The ASCI is a self-regulatory body of the advertising industry. The ASCI acknowledged in a statement on its website that "complaints for deodorant ads have been high in the last two years."

Thread starter Similar threads Forum Replies Date
S Eight channels ordered to go off air in last three years, says I&B Ministry TV Channels News 0
Thakur Kashmir cable TV operators ordered to take off five TV channels Digital Cable TV 3
DreamDTH.com Article ZEE’s ‘Ticket to Hollywood’ premiere ‘Bloodshot’ mops up 29.3 million viewers across channels DreamDTH Articles Discussions 0
Detective Conan Good News Dangal Kannada & News First Kannada channels has been added on Hathway Bengaluru Hathway Digital Cable TV 3
veer32564 Create New Logos for Non-existent/Defunctional/Upcoming TV Channels TV Channels News 26
veer32564 List of Bangla Language TV Channels available in India TV Channels News 0
H Seeking Help About Channels addition d2h (formerly Videocon d2h) 1
S 4 Etv channels celebrating 5th anniversary TV Channels News 6
somnath chakraborty Good News Tv Channels Logo for Diwali 2020 TV Channels News 1
Akash Solanki Good News 2 Channels added by NXT Digital Digital Cable TV 0
R Breaking Colors Rishtey, Star Utsav, Sony Pal and Shemaroo TV Channels LCN Changed Airtel Digital TV 4
Shivraj DDF Exclusive Tata Sky Channels & Services List (24 November 2020) Tata Sky 9
dwayne johnson Discussion LIST OF ALL MALAYALAM CHANNELS [LOCAL&SATELLITE] Digital Cable TV 1
DreamDTH.com Article Prasar Bharati signs MoU for 51 DTH Educational TV channels on DD Free Dish DD Free Dish 0
V Good News 28 Channels will be added on 20 november 2020 d2h (formerly Videocon d2h) 4
SarfaRaZ Good News 2 Channels Addition On Tata Sky from today 10:00 hrs Tata Sky 3
Deep.S Sad News 5 Channels Removed from Dish TV Dish TV 1
somnath chakraborty DD Channels Include in Package again Became Mendatory by ADTV Airtel Digital TV 0
Johny 3 new channels started from IS 20 Intelsat Updates 0
somnath chakraborty DDF Exclusive 3 Sahara Network SD Channels added back by ADTV Airtel Digital TV 2
somnath chakraborty Breaking Sahara Network 5 channels will be added back tonight by ADTV Airtel Digital TV 4
DreamDTH.com Article ZEE launches ‘Ticket to Hollywood’ in 10 languages on 12 channels DreamDTH Articles Discussions 0
DreamDTH.com Article Tata Sky now charging for packs and channels dropped same day DreamDTH Articles Discussions 0
somnath chakraborty 2 Educational Channles added as Test Channels by ADTV Airtel Digital TV 7
DJ Roy Discussion What are some channels you think deserves a shutdown? TV Channels News 66

Similar threads

Top Bottom
AdBlock Detected

We get it, advertisements are annoying!

Sure, ad-blocking software does a great job at blocking ads, but it also blocks useful features of our website. For the best site experience please disable your AdBlocker.

I've Disabled AdBlock