TV18 to retire ETV brand from its regional news channels, News18 to be mother brand

[rahul1117kumar]

TV18 is looking to retire the ETV brand from its nine regional news channels in 2017 and bring them under the News18 brand name, thereby making the latter as the mother brand of the network’s news channels.

The only exception so far is the company’s Marathi news channel IBN Lokmat, which is housed under IBN Lokmat News, an equal JV with the Lokmat Group.

The channels that will be rebranded are ETV Urdu, ETV Uttar Pradesh/Uttarakhand, ETV Madhya Pradesh/Chhattisgarh, ETV Rajasthan, ETV Bihar/Jharkhand, ETV News Bangla, ETV News Odia, ETV News Kannada and ETV News Gujarati.

In their new identity, the channels will be called News18 Urdu, News18 Uttar Pradesh/Uttarakhand, News18 Madhya Pradesh/Chhattisgarh, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Bangla, News18 Odia, News18 Kannada and News18 Gujarati.

It even has three spare licences, namely News18 Goa, News18 J&K and News18 Punjab. The company had got these licences in April 2016.

TV18 to retire ETV brand from its regional news channels, News18 to be mother brand | TelevisionPost.com

 

[ShivRaj]

Its good move because ETV is very old brand name now :tup

 

[Bishnu15]

As expected. By the way nice share Rahul bro.

 

[SarFa]

But when are they going to be rebrand this year :huh
Btwn Good Share @rahul bhai :tup

 

[rahul1117kumar]

bro, currently No specific date updated, bro as soon as I get any information, I would once again update the thread.

 

[SarFa]

Ok bhai

 

[Shantanu]

Expected logos
1. News 18 urdu

.

2. News18 Uttar Pradesh Uttarakhand

.

3. News18 rajasthan

.

4. News18 Madhya Pradesh Chhattisgarh

.

5 . news18 bihar Jharkhand

.

6. News18 Bangla
.

7. News18 Odia

.

8. News18 Kannada

.

9. News18 gujarathi

.

Give your reviews :tup

 

[Hassan Syed]

ETV Urdu was once a very nice entertainment channel I wonder why the converted it into news channels only

 

[Shiva mahesh]

ETV Urdu was once a very nice entertainment channel I wonder why the converted it into news channels only

may be due to less viewership:s

 

[Mudasir 4K]

Etv urdu fb page updated a month before with News 18 urdu title