A renowned name in OTT space, Vibhu Agarwal has announced the launch of its new Hindi GEC 'Atrangii - Dekhte Raho.' The channel will launch in the first week of June.
A renowned name in OTT space, Vibhu Agarwal has announced the launch of its new Hindi GEC 'Atrangii - Dekhte Raho.' The channel will launch in the first week of June.
The number of rural-focused Hindi GECs has gone through the roof in the past few months. Shemaroo Umang, Dangal 2, Ishara, The Q and whatnot. Is there really a space for so many Hindi GECs on DDFD? Nowadays there are more Hindi GECs from small broadcasters than from Zee, Star, Sony and Viacom18 combined.
The number of rural-focused Hindi GECs has gone through the roof in the past few months. Shemaroo Umang, Dangal 2, Ishara, The Q and whatnot. Is there really a space for so many Hindi GECs on DDFD? Nowadays there are more Hindi GECs from small broadcasters than from Zee, Star, Sony and Viacom18 combined.
Market is free and there should be competition. Each GEC will try to land on free dish and garner ratings. Finally content will win and it will course correct automatically to shut down until they have deep pockets to sustain.
Atrangii - Dekhte Raho will bring finite series with world class production and treatment, giving content a definitive edge over currently produced shows in the Hindi GEC space.
Atrangi will cater to the segment of 15+ HSM audiences and will have both fiction and non-fiction series spanning genres like action, mythology, comedy, drama, horror, suspense and thrillers.
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