Breaking Ullu app founder foraying into TV broadcasting space with launch of new Hindi GEC "Atrangii"

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It seems that Atrangii will not be added on DD Free Dish. So this is a much more premium channel (though from a small broadcaster) and not like Azaad TV as I thought. Keeping the Ullu jokes and references aside, it clearly intends to be more like the erstwhile Imagine TV or 9X in its content than an FTA channel.
 
They are not promoting a single show? Why?
 
Ok, news is partially good.

It is playing its webseries.... at 11 pm everyday - Nishabd
But I think scenes are cut.
Yes....Not even showing like Dangal, ABZY or Sony TV shows..... Very Strict Censored done.
 
Kasak, Paper, Best Seller are ULLU app content.
 
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