UTV STARS announces the launch of 'Lux The Chosen One'

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Gagan

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UTV STARS is about to give 11 lucky girls the chance of a lifetime with the launch of their latest show, Lux The Chosen One! These girls will experience their first brush with Bollywood and thereby stardom itself while they compete to win the coveted title of 'Lux The Chosen One'!

'Lux The Chosen One', marks the official hunt for the face of UTV STARS - the official channel of Bollywood. 11 lucky girls have been chosen via on ground auditions held in 5 different cities, namely, Delhi, Mumbai, Chandigarh, Lucknow and Ahmedabad. These 11 girls will now be brought to the city of dreams, Mumbai and put up in a luxurious 5 star hotel that will double up as their abode for as long as they’re on the show. Thus begins the journey of 'Lux The Chosen One'.

The 11 girls will undergo extensive grooming and training on the show and will be put through several tasks to test their mettle.

Actress Genelia Deshmukh, will act as a mentor to guide the contestants through each of the tasks. Besides the show mentor who will play a key role in training and honing the skills of the contestants, every episode will also witness the presence of one film star. In fact each of the tasks will be designed and judged by the film star himself/herself.

Commenting on her association as a mentor on UTV STARS presents 'Lux The Chosen One', actress, Genelia Deshmukh, said, "I really like working and interacting with young and fresh talent who are so enthusiastic and keen to learn. It also feels great to be able to help and guide the youth to fulfilling their dream. I believe that The Chosen One is a great format that will groom contestants and serve as a platform to provide the industry with fresh and promising talent."

Commenting on the launch of UTV STARS presents 'Lux The Chosen One', Nikhil Gandhi, Business Head, UTV STARS, said, "UTV Stars promises to fulfill dreams and change peoples' lives. With Lux The Chosen One, we will give an opportunity to consumers to become a part of Bollywood. This is the biggest franchise of the Brand UTV stars and cuts across platforms of TV, Web, Mobile and On-ground."

http://www.mediamughals.com/News/1/1/Article/9981/UTV_STARS_announces_the_launch_of_'Lux_The_Chosen_One'.htm
 
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