Thakur
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Viacom has announced that it is refreshing its international music channel, Vh1. The redefined Vh1 affirms the channel’s position as India’s go-to destination for not only international music but music, entertainment and pop culture. The channel will for the first time bring engaging original programming like “Vh1 Inside access with Miss Malini” and “Vh1 India Diaries”. The revamped channel will be introduced on November 19, 2016 with live streaming of performances by Demi Lovato, Coldplay and Jay-Z from the Global Citizen Festival 2016 to be held in Mumbai.
Commenting on the All New Vh1, Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18 said, “Vh1 India represents the changing entertainment preferences of the millennials. It is to cater to these evolving preferences that the channel has refreshed its content and visual experience. Our endeavour is to now make the channel more inclusive by introducing original content and socially integrated shows into the mix. We are sure that the all new Vh1 will reinforce our authority on International music and pop culture.”
Speaking about going live with Global Citizen he further added, “There could not have been a bigger, more entertaining and relevant platform than Global Citizen Festival to showcase the brand new and refreshed Vh1.”
- See more at: Vh1 gets a brand refresh