Breaking Viacom 18 acquires LA Liga rights in India for 3 years

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www.hindustantimes.com

LaLiga signs broadcasting deal in India with Viacom 18 for three years

The 3-year exclusive partnership will give the network linear and digital rights across the Indian subcontinent.
www.hindustantimes.com www.hindustantimes.com
LaLiga has signed a broadcast deal with Viacom18’s flagship youth brand MTV teamed for the next 3 years. Enabled and supported by Rise Worldwide, LaLiga football tournament will now air exclusively on MTV in India, along with select national and regional network channels and live-streamed on Voot & Jio platforms.
 
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Very unexpected, but at the same time a genius move. Showing football on a youth+music channel in order to cash in on the MTV brand. This has created a sports channel for the network out of nowhere, and it is better than Roadies/Splitsvilla over and over again. Well played, Viacom18! :clap2: :clap2:
 
JollyLNB said:
Very unexpected, but at the same time a genius move. Showing football on a youth+music channel in order to cash in on the MTV brand. This has created a sports channel for the network out of nowhere, and it is better than Roadies/Splitsvilla over and over again. Well played, Viacom18! :clap2: :clap2:
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Viacom should launch a football channel titled colors soccer
 
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