marvel44
News Columnist
- Joined
- 11 Nov 2019
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Not to mention, they were fiercely bidding for BCCI rights as well only to bow to the mighty Star India's and Sony's backing . They will surely pick some of the Cricket rights soon imo as almost all the rights which Indian Broadcasters won are coming to an end the next cycle.Very unexpected, but at the same time a genius move. Showing football on a youth+music channel in order to cash in on the MTV brand. This has created a sports channel for the network out of nowhere, and it is better than Roadies/Splitsvilla over and over again. Well played, Viacom18!