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Viacom 18's Nickelodeon re-brands Sonic


30 Aug 2013
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Nickelodeon from the house of Viacom 18 Media, is all set to re-brand its 2011 launched kids channel – Sonic.  With this re-branding Sonic, an integral part of the kids franchise, is all set to evolve its content strategy to now include edgy comedy along with riveting action. The evolution in the content strategy will be brought alive through the renewed graphic elements and the new vibrant logo imbued with energy and life says Viacom18.  Sonic in its new swish avatar will go live, starting 3 May, 2016.

The channel is already prepped for the transformation through a refreshing programming line-up.  This change has already been set into motion with India’s first action comedy series, the super successful Shiva moving to Sonic. Upping the ‘action + comedy’ quotient of the channel will be all new episodes of Pakdam Pakdai  and Oggy and the Cockroaches along with the ever-green shows Supa Strikas andShaun the Sheep, thus making Sonic  the ultimate destination for action + comedy.

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