Viacom18 extends Colors franchise in regional space

[Pavan]

Wat about etv kannada

 

[Sajee]

Thanks For The News Bro

 

[Dinesh jain]

Five "ETV" regional entertainment channels will be rebranded with Colors,.

Viacom18 said Wednesday that its five
regional entertainment channels will be
rebranded with Colors, its flagship brand.
Part of Prism TV, now a wholly-owned subsidiary
of TV18, the five channels are ETV Marathi, ETV
Kannada, ETV Bangla, ETV Gujarati, and ETV
Oriya

According to Viacom18, the move will expand
the footprint of brand Colors to key regional
markets. Hence, in a month-long process, the
company will start rechristening all the five ETV-
branded channels, starting with ETV Marathi
changing into Colors Marathi on 22 March, which
also is Gudi Padva, or Marathi New Year. The
rebranding will go on until 26 April. The other
channels will, thus, be named Colors Bangla,
Colors Oriya, Colors Kannada and Colors Gujarati.

reported on 21 January
that as Viacom Inc, which owns 50 per cent in
Viacom18, was in the process of acquiring 50
per cent stake in Prism TV, the channels will be
rebranded with Colors.

On the Colors brand going regional, Viacom18
Media group CEO Sudhanshu Vats commented,
“Today regional TV channels command the
second largest viewership in India. The expansion
fuels our growth strategy in building the Colors
franchise. The move will help us foray into key
regional markets as we nurture and monetise the
bouquet across platforms.”

With the rebranding, the channels will also have
a new focus. “Colors has become the preferred
destination for differentiated storytelling in the
Hindi mass entertainment channel space.

While the company has started teaser campaigns
starting 3 March on the respective channels, the
marketing activity will go on for over two months
coinciding with regional festivals that mark new
beginnings.
ETV regional channels under TV18 to adopt Colors brand | TelevisionPost.com

 

[Thakur]

RE: Five "ETV" regional entertainment channels will be rebranded with Colors,.

mods plz close in this already running Viacom18 extends Colors franchise in regional space

 

[Dinesh jain]

RE: Five "ETV" regional entertainment channels will be rebranded with Colors,.

no looks ur thread nd my thread both r diffrent..

 

[Thakur]

RE: Five "ETV" regional entertainment channels will be rebranded with Colors,.

no looks ur thread nd my thread both r diffrent..

What is a problem ?
Tittle different story same

 

[channellover]

Colors Marathi Rebranding on 6th March or 22nd March???????????

And what about Etv Telugu and Etv Urdu........

 

[JitendraKumar]

Colors Marathi Rebranding on 6th March or 22nd March???????????

And what about Etv Telugu and Etv Urdu........

Colors Marathi on 22nd march and no news about ETV Telugu & urdu as of now. I think ETV Telugu is not part of VIACOM18

 

[Deepu Darling]

Colors Marathi Rebranding on 6th March or 22nd March???????????

And what about Etv Telugu and Etv Urdu........

ETV Urdu will be renamed as News18 Urdu and ETV TELUGU CHANNELS owned by eenadu television.

 

[Dileep Kumar]

Good Share Bro