Thakur
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Over the last decade or so Viacom18 has created fresh new ways to connect with its audience and build enduring relationships. The company’s on-ground property Live Viacom18, which has been building innovative IPs, multi-dimensional marketing and engagement platforms, has witnessed tremendous growth ever since it conception in October 2012.
Sharing insights on the business with Indiantelevision.com, Viacom18 Media’s Integrated Network Solutions (INS) senior vice president and business head Jaideep Singh said, “From 2013 to 2014, we’ve doubled our business and this year too we intend to double it. If you look at the whole industry, we are the largest players. What took others five to six years to achieve, we did in a year’s time. Nobody has the ecosystem that we do, and nobody has that kind of IPs that we have. So in a way, we are the leaders in the Rs 400-450 crore market of live events.”
Viacom18 began with 13 IPs and a few events in 2012. It then scaled up to 90 events in 2013, 210 events in 2014 and plans are afoot to expand it to 300 plus events this year.
http://www.indiantelevision.com/mam/marketing/viacom18-s-live-events-business-sees-two-fold-increase-in-a-year-150518
Sharing insights on the business with Indiantelevision.com, Viacom18 Media’s Integrated Network Solutions (INS) senior vice president and business head Jaideep Singh said, “From 2013 to 2014, we’ve doubled our business and this year too we intend to double it. If you look at the whole industry, we are the largest players. What took others five to six years to achieve, we did in a year’s time. Nobody has the ecosystem that we do, and nobody has that kind of IPs that we have. So in a way, we are the leaders in the Rs 400-450 crore market of live events.”
Viacom18 began with 13 IPs and a few events in 2012. It then scaled up to 90 events in 2013, 210 events in 2014 and plans are afoot to expand it to 300 plus events this year.
http://www.indiantelevision.com/mam/marketing/viacom18-s-live-events-business-sees-two-fold-increase-in-a-year-150518
