Dinesh jain
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Digital media and broadcasting company Vice Media, which has formed a joint venture with Times Group for the Indian market, will launch its TV channel Viceland in August in the country.
The localised version of Vice India will launch in June. Besides digital, TV and over-the-top (OTT) platforms, the JV will also launch the Vice magazine in India.
In an interview to Times Group-owned financial daily The Economic Times, Vice co-founder and CEO Shane Smith said that the India launch of the product would be staggered. “We launch in late June. TV starts in August. Right now, we’re setting up translation capabilities. In late June editorial will be up, followed by video,” Smith said.
Vice content will also be subtitled in Hindi. The content will be dubbed in more languages moving forward.
“We approach news, not from a breaking point of view but more from the documentary standpoint. We look at millennial passion points—environmental documentaries, human rights issues. We are going to do Vice-type stories and millennial-based content because that’s what we do. There’s no document that says we have to be edgy; we just believe in stories that are interesting and in being good storytellers,” he stated.
Talking about the plans for the Indian market, Smith said, “We plan to do in India what we have done in all the countries we have already rolled out in—we are going to do a TV network with the Times Group, mobile and online platforms and an OTT platform. We are also going to do some print because I’m an old print guy. We are going to weave them all together with this innovative monetisation.”
Viceland to have India launch in Aug, says founder Shane Smith | TelevisionPost.com
The localised version of Vice India will launch in June. Besides digital, TV and over-the-top (OTT) platforms, the JV will also launch the Vice magazine in India.
In an interview to Times Group-owned financial daily The Economic Times, Vice co-founder and CEO Shane Smith said that the India launch of the product would be staggered. “We launch in late June. TV starts in August. Right now, we’re setting up translation capabilities. In late June editorial will be up, followed by video,” Smith said.
Vice content will also be subtitled in Hindi. The content will be dubbed in more languages moving forward.
“We approach news, not from a breaking point of view but more from the documentary standpoint. We look at millennial passion points—environmental documentaries, human rights issues. We are going to do Vice-type stories and millennial-based content because that’s what we do. There’s no document that says we have to be edgy; we just believe in stories that are interesting and in being good storytellers,” he stated.
Talking about the plans for the Indian market, Smith said, “We plan to do in India what we have done in all the countries we have already rolled out in—we are going to do a TV network with the Times Group, mobile and online platforms and an OTT platform. We are also going to do some print because I’m an old print guy. We are going to weave them all together with this innovative monetisation.”
Viceland to have India launch in Aug, says founder Shane Smith | TelevisionPost.com
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