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MUMBAI: Videocon d2h is planning to launch
a branded Hollywood channel on its direct-
to-home (DTH) platform as it seeks to up
its advertising revenues.
The company is in the process of finalising
content for this proprietary channel. It is in
talks with content owners and plans to
launch the channel in the second quarter of
this fiscal.
Videocon d2h currently runs 10 proprietary
channels. In the quarter ended 30 June 2015,
the company added three proprietary
channels, namely d2h Nursery Rhymes, d2h
Cinema HD and a music channel. It also
launched three ‘active’ services—Active
Kids, Active Games and Active Learning.
“We recently set up an advertising team to
sell ad inventory on our proprietary
channels. We are beginning to see
encouraging response from multiple
advertisers,” said Videocon d2h executive
chairman Saurabh Dhoot.
The company posted ad revenue of Rs 8.1
crore (Rs 81 million) in the quarter ended 30
June 2015 and expects to maintain this
momentum as it prepares to launch more
proprietary channels. In the full fiscal ended
31 March 2015, the company had reported
ad income of Rs 10 crore (Rs 100 million).
Outlook on carriage revenue
Videocon d2h is also planning to increase
its carriage revenue, which stood at Rs 58
crore (Rs 580 million) in FY15. In the fiscal
first quarter, carriage revenue was at Rs
18.4 crore (Rs 184 million), up from Rs 14.5
crore (Rs 145 million) a year ago.
“We have bandwidth advantage and are a
leading player. Smaller niche channels are
always looking for reach. We will see
increase in carriage revenue as new
broadcasters and new channels come up in
India,” Dhoot told media analysts.
Guidance on subscriber additions
The DTH arm of the Videocon Group expects
to add 1.3–1.4 million gross subscribers in
the first half of FY16. As of 30 June 2015,
total gross subscriber base stood at 13.7
million. Net subscribers are at 10.64 million.
Subscriber additions in the second half of
the fiscal are expected to be stronger, with
31 December 2015 as the deadline for Phase
III digitisation.
“We see great opportunity in Phases III and
IV of digitisation. Currently, 30–40 per cent
of our gross subscribers are from Phase I
and II markets,” said Dhoot.
HD subscriberd
Videocon d2h continues to see a pick-up in
its HD subscriber base. One-third of its
incremental subscribers are opting for HD
and this is expected to grow as the
company plans to offer 50 HD channels by
the end of this fiscal. Currently, it offers 37
HD channels.
The company’s HD subscriber base
represents almost 10 per cent of the total
net subscribers.
Read More Here
a branded Hollywood channel on its direct-
to-home (DTH) platform as it seeks to up
its advertising revenues.
The company is in the process of finalising
content for this proprietary channel. It is in
talks with content owners and plans to
launch the channel in the second quarter of
this fiscal.
Videocon d2h currently runs 10 proprietary
channels. In the quarter ended 30 June 2015,
the company added three proprietary
channels, namely d2h Nursery Rhymes, d2h
Cinema HD and a music channel. It also
launched three ‘active’ services—Active
Kids, Active Games and Active Learning.
“We recently set up an advertising team to
sell ad inventory on our proprietary
channels. We are beginning to see
encouraging response from multiple
advertisers,” said Videocon d2h executive
chairman Saurabh Dhoot.
The company posted ad revenue of Rs 8.1
crore (Rs 81 million) in the quarter ended 30
June 2015 and expects to maintain this
momentum as it prepares to launch more
proprietary channels. In the full fiscal ended
31 March 2015, the company had reported
ad income of Rs 10 crore (Rs 100 million).
Outlook on carriage revenue
Videocon d2h is also planning to increase
its carriage revenue, which stood at Rs 58
crore (Rs 580 million) in FY15. In the fiscal
first quarter, carriage revenue was at Rs
18.4 crore (Rs 184 million), up from Rs 14.5
crore (Rs 145 million) a year ago.
“We have bandwidth advantage and are a
leading player. Smaller niche channels are
always looking for reach. We will see
increase in carriage revenue as new
broadcasters and new channels come up in
India,” Dhoot told media analysts.
Guidance on subscriber additions
The DTH arm of the Videocon Group expects
to add 1.3–1.4 million gross subscribers in
the first half of FY16. As of 30 June 2015,
total gross subscriber base stood at 13.7
million. Net subscribers are at 10.64 million.
Subscriber additions in the second half of
the fiscal are expected to be stronger, with
31 December 2015 as the deadline for Phase
III digitisation.
“We see great opportunity in Phases III and
IV of digitisation. Currently, 30–40 per cent
of our gross subscribers are from Phase I
and II markets,” said Dhoot.
HD subscriberd
Videocon d2h continues to see a pick-up in
its HD subscriber base. One-third of its
incremental subscribers are opting for HD
and this is expected to grow as the
company plans to offer 50 HD channels by
the end of this fiscal. Currently, it offers 37
HD channels.
The company’s HD subscriber base
represents almost 10 per cent of the total
net subscribers.
Read More Here
hya Hollywood Channel soon
