Thakur
Banned
- Joined
- 30 Aug 2013
- Messages
- 14,856
- Reaction score
- 8,575
Dish TV chief executive officer RC Venkateish is at it again. He is out to tame broadcasters and has this time aligned with Siti Cable Network, another Essel Group-controlled distribution platform.
Displaying their combined strength of 20 million digital subscribers, the two companies will seek to stitch content deals with broadcasters that are favourable to them.
Comnet, the joint venture between two distribution platform companies, will aim to snatch the balance of power away from the bigger broadcast networks.
The JV will welcome other direct-to-home (DTH) and cable TV companies as well. What will be the knock-on effects?
How will the separate business dynamics of a DTH and a multi-system operator (MSO) provide a common ground? Will the muscle power be effective or just figurative?
In an interview with Sibabrata Das, Venkateish explains how content and carriage deals can tilt in favour of distribution platforms if they unite.
Q. This is the first time in India that two distribution platforms are joining hands to stitch content deals.
Is Comnet going to function like an agent for distribution platform operators? Ours is the content aggregator model, but on the distribution platform side.
A joint venture company is being formed with Dish TV and Siti Cable as equal partners. But it will be like any other aggregator company, having an independent team with a separate CEO, and operate as an agent.
While it will negotiate with the broadcasters on behalf of the two companies, ultimately the contracts will be done individually.
Q. What will Dish TV and Siti Cable aim to achieve through Comnet? Our main purpose is to keep content inflation manageable.
We have a combined strength of 20 million digital subscribers. We will get better commercial terms once we sit down to negotiate with broadcasters. Consumers stand to benefit if our content costs are lower
Read more at:
http://www.televisionpost.com/dth/we-are-in-talks-with-other-dth-ops-and-msos-to-join-our-jv/
Displaying their combined strength of 20 million digital subscribers, the two companies will seek to stitch content deals with broadcasters that are favourable to them.
Comnet, the joint venture between two distribution platform companies, will aim to snatch the balance of power away from the bigger broadcast networks.
The JV will welcome other direct-to-home (DTH) and cable TV companies as well. What will be the knock-on effects?
How will the separate business dynamics of a DTH and a multi-system operator (MSO) provide a common ground? Will the muscle power be effective or just figurative?
In an interview with Sibabrata Das, Venkateish explains how content and carriage deals can tilt in favour of distribution platforms if they unite.
Q. This is the first time in India that two distribution platforms are joining hands to stitch content deals.
Is Comnet going to function like an agent for distribution platform operators? Ours is the content aggregator model, but on the distribution platform side.
A joint venture company is being formed with Dish TV and Siti Cable as equal partners. But it will be like any other aggregator company, having an independent team with a separate CEO, and operate as an agent.
While it will negotiate with the broadcasters on behalf of the two companies, ultimately the contracts will be done individually.
Q. What will Dish TV and Siti Cable aim to achieve through Comnet? Our main purpose is to keep content inflation manageable.
We have a combined strength of 20 million digital subscribers. We will get better commercial terms once we sit down to negotiate with broadcasters. Consumers stand to benefit if our content costs are lower
Read more at:
http://www.televisionpost.com/dth/we-are-in-talks-with-other-dth-ops-and-msos-to-join-our-jv/
