Discussion Week 48 2022 | BARC Ratings

[Deepu Darling]

Sony Aath's original programmings are scheduled to be syndicated across other Sony's channels. On top of that it's a pay channel. Vanity project Sony Ten 4 is free since last two years. Airs premium content like India's cricket, Olympics, WWE, UFC, Commonwealth games etc. Yet, fails to garn ratings. Even Sony Aath sometimes appears in Top 5. You would never find Sony Ten 4.

Is not fta or they are giving for free on promotional basis on all platforms. I am sure only few platform users like airtel users getting for free . What about 3 states cable platforms.? They are getting ad revenues no one giving anything for free. Moreover Sony Ten 4 not having original content to spend more money only for it.if they telecast interesting sports, then it will get proper ratings.

 

[iDJ]

Is not fta or they are giving for free on promotional basis on all platforms. I am sure only few platform users like airtel users getting for free . What about 3 states cable platforms.? They are getting ad revenues no one giving anything for free. Moreover Sony Ten 4 not having original content to spend more money only for it.if they telecast interesting sports, then it will get proper ratings.

They air more fresh sports than other regional broadcasters. They spend money dubbing sports.

 

[Deepu Darling]

They air more fresh sports than other regional broadcasters. They spend money dubbing sports.

Lol, how much spending lakhs or crores for just dubbing they are earning more from ad revenues and also from subscribers,though we are getting dubbing . Nothing showing exclusively for Sony Ten 4 like other regional sports channels.

 

[Zeta Reticuli]

Lol, how much spending lakhs or crores for just dubbing they are earning more from ad revenues and also from subscribers,though we are getting dubbing . Nothing showing exclusively for Sony Ten 4 like other regional sports channels.

True,
If they telecast regional original sports content then it's better.