Thakur
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White Horse Network Services Private Limited (WHN) recently had a soft launch of its Kannada general entertainment channel (GEC) Kalki Kannada on Vijaydashmi day, October 22, 2015. The channel went on air officially on Karnataka Rajo utsav day, November 1. The channel promises its audience 60 hours of complete entertainment by way of all original programmes in HD quality to grip viewers across all age groups.
The channel says that its USP is that it offers completely original shows with no remakes from any other shows of any language. It claims that it offers an interesting mix of shows across various genres while catering to its diversified audience, and it promises to soon launch a show completely dedicated to women. WHN CEO P Kailasam says, “We have a separate team dedicated towards understanding and working based on the tastes and demands of Kannada viewers across different age groups as we at Kalki Kannada strive to offer content with a unique approach while maintaining the true Kannada culture at large”.
Distribution
Distribution has not been a major challenge for WHN, given the fact that Kailasam is an industry veteran from that branch of the industry. He was once director at Zee Turner and then acted on a consultancy basis for the MSO Atria Convergence Technologies (ACT). The channel has placed 350 boxes around Karnataka, a number that is probably more than even what Zee Kannada has placed in the state says Kailasam. It is already on Airtel’s DTH platform and Kailasam says that talks are at an advanced stage with the other DTH players in the country.
http://www.indiantelevision.com/television/tv-channels/regional/white-horse-s-soft-launch-of-kannada-gec-kalki-kannada-p-kailasam-white-horse-network-services-private-limited-atria
The channel says that its USP is that it offers completely original shows with no remakes from any other shows of any language. It claims that it offers an interesting mix of shows across various genres while catering to its diversified audience, and it promises to soon launch a show completely dedicated to women. WHN CEO P Kailasam says, “We have a separate team dedicated towards understanding and working based on the tastes and demands of Kannada viewers across different age groups as we at Kalki Kannada strive to offer content with a unique approach while maintaining the true Kannada culture at large”.
Distribution
Distribution has not been a major challenge for WHN, given the fact that Kailasam is an industry veteran from that branch of the industry. He was once director at Zee Turner and then acted on a consultancy basis for the MSO Atria Convergence Technologies (ACT). The channel has placed 350 boxes around Karnataka, a number that is probably more than even what Zee Kannada has placed in the state says Kailasam. It is already on Airtel’s DTH platform and Kailasam says that talks are at an advanced stage with the other DTH players in the country.
http://www.indiantelevision.com/television/tv-channels/regional/white-horse-s-soft-launch-of-kannada-gec-kalki-kannada-p-kailasam-white-horse-network-services-private-limited-atria
